White Papers 12 Essential Tips For Success in Social Mediaby Chris Trayhorn, Publisher of mThink Blue Book on March 30, 2009 Whether you call it social media or consumer-generated content, there’s no debate over the accelerating popularity of Internet sites and forums where consumers share opinions and experiences about … Read Article A Firsthand Tale Of Adopting Web 2.0 Technology To Build Brandby Chris Trayhorn, Publisher of mThink Blue Book on March 30, 2009 As marketing evolves into a two-way conversation that technology enables, it changes how we interact with customers and the value we offer the marketplace. Traditional marketing – based … Read Article Q&A: Dennis Morrowby Chris Trayhorn, Publisher of mThink Blue Book on March 30, 2009 As director of information architecture and usability, Mr. Morrow leads Web Associates’ holistic approach to combining user interface design, human factors and usability practices, resulting in positive user … Read Article The Power of Corporate Blogging: Some Guidelines for Doing It Rightby Chris Trayhorn, Publisher of mThink Blue Book on March 30, 2009 On May 31, 2006, The New York Times published an article by columnist Thomas Friedman that featured some pointed criticism of General Motors. Friedman charged that GM’s promotion … Read Article The Rise of Social Sales and Marketingby Chris Trayhorn, Publisher of mThink Blue Book on March 30, 2009 The jury is in. Evolution hasn’t really caught up with humanity’s highfalutin attitudes about our species’ uniqueness. Less than 100 years ago, human existence was purely about survival … Read Article New Channels Help You Find Your Missing Audienceby Chris Trayhorn, Publisher of mThink Blue Book on March 30, 2009 If it’s getting harder to reach your target market with TV and online ad campaigns, it’s likely because your audience has left the building. Or it could be … Read Article Mapping Your Company's 'Value DNA'by Chris Trayhorn, Publisher of mThink Blue Book on March 30, 2009 Ever since 1896, when John Patterson, founder and CEO of NCR, held the first training class on how to sell cash registers, the best salespeople have always focused … Read Article The Changing Influence of the CMOby Chris Trayhorn, Publisher of mThink Blue Book on March 30, 2009 The marketing function has evolved in recent years, becoming more important to the success of the business and becoming higher profile. To test our hypothesis about the ways … Read Article Q&A: Joe Melansonby Chris Trayhorn, Publisher of mThink Blue Book on March 30, 2009 In Mr. Melanson’s role as Aquent’s chief sales officer, he and his Enterprise Solutions team work with leading global companies to increase their capacity to execute marketing initiatives. … Read Article Is It Time for a New Marketing Organization?by Chris Trayhorn, Publisher of mThink Blue Book on March 30, 2009 Psst, want to know the secret to better marketing ROI? Just hire a statistician, add some complex analytical models to measure the marketing mix and voilà! That is … Read Article Personalized Marketingby Chris Trayhorn, Publisher of mThink Blue Book on March 30, 2009 INTRODUCTION: THE DREAM The relationship marketing arena stands on the cusp of its golden age, at an inflection point parallel to that of the golfing world. Just as … Read Article Pencils and Towelsby Chris Trayhorn, Publisher of mThink Blue Book on March 30, 2009 Nothing from my marketing past could have prepared me for this meeting. Fresh from having run a large, publicly traded interactive agency, I was in my second month … Read Article Where Are Your Customers? Try the Intersection Of Multiple Online Channelsby Chris Trayhorn, Publisher of mThink Blue Book on March 30, 2009 Your intuition tells you that reaching customers more often across more channels will inevitably improve your brand recognition. But with very little research to support this, and given … Read Article Addressing Online Social Networksby Chris Trayhorn, Publisher of mThink Blue Book on March 27, 2009 Social networking has always been about people who trust one another coming together for support, reassurance and insight to provide and defend a common coveted space. Recently, new … Read Article The Art of Creating A Communityby Chris Trayhorn, Publisher of mThink Blue Book on March 18, 2009 I admit it: I’m a user-group junkie. I got my first taste of user groups when I worked for Apple – speaking at their meetings was one of … Read Article Modeling Distribution Demand Reductionby Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2009 In the past, distribution demand reduction was a technique used only in emergency situations a few times a year – if that. It was an all-or-nothing capability that … Read Article Measuring Smart Metering's Progressby Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2009 Smart or advanced electricity metering, using a fixed network communications path, has been with us since pioneering installations in the US Midwest in the mid-1980s. That’s 25 years … Read Article Managing Communications Changeby Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2009 Change is being forced upon the utilities industry. Business drivers range from stakeholder pressure for greater efficiency to the changing technologies involved in operational energy networks. New technologies … Read Article« Previous 1 2 3 4 5 … 16 17 18 19 Next »