• Anne Fognano: The Mother Lode

    The old adage that necessity is the mother of invention is certainly true when it comes to this mother.More than a decade ... Read Article

    Performance Marketing Prognostication

    It's that time of year again when we ask industry movers and shakers to look back at the past 12 months and ... Read Article

    Hybrid Auctions Are Taking Over

    As author Robert C. Gallagher observes, "Change is inevitable - except from a vending machine." And so it comes as no surprise ... Read Article

    Google Hates Affiliates

    Back in January 2005 Google changed its Adwords policy to read, "We'll only display one ad for affiliates and parent companies sharing ... Read Article

    Insurance for Conversion Rates

    Designing for conversions isn't rocket science. It's just the ability to design a website with particular ideas in mind. For this column ... Read Article

    The Posh Payoff

    Diamonds, private jets, multi-million-dollar mansions, haute couture, luxury vehicles and high-end handbags - customers looking for upscale goods and services could probably ... Read Article

    Video Ad Explosion

    In early August, Foster's Beer announced two changes. First, they'll no longer try to be "Australian for Beer" and, second, they're moving ... Read Article

    The Mobile Marketing Monster

    Tony Phillip will tell you the exact moment he knew that mobile marketing and advertising - predominantly via cell phones - had ... Read Article

    Sex Education

    You may or may not approve of what they are marketing, but nearly everyone can learn something from the strategies that the ... Read Article

    Special Order

    News of the death of the catalog is greatly exaggerated. It's no secret that the catalog retail universe is a big one. ... Read Article

    Big Brands Believe

    TV commercials and print ads aren't dead yet. Major brands still believe in traditional media. After all, a blockbuster commercial with a ... Read Article

    Santa in September

    Kathy Eickenberg, who runs PurpleBearsShopnEarn.com, knows exactly what she is going to do this holiday season to ramp up her Christmas sales. ... Read Article

    The Social Security

    Sites that rely on user-generated content are altering the human fabric of the Internet and the way that performance marketers reach out ... Read Article

    Optimize Your Blog for Search

    Some folks compare organic search marketing to public relations, where you are trying to get free attention for your business. They further ... Read Article

    Performance Powerhouse: Q & A with Steve Denton

    Earlier this year Steve Denton was named president of LinkShare, following the resignations of Chairman and CEO Stephen Messer and President and ... Read Article

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