Tip of the Week: Remember Google AdWords Editor! by Chris Trayhorn, Publisher of mThink Blue Book, March 17, 2009 Google’s AdWords Editor is a terrific, free tool for managing your ad campaigns that allows you to work offline, create and manage multiple ad groups, and then upload all the changes quickly and easily. It seems to fly under-the-radar of many people to whom I speak but it can save hours of messing around with spreadsheets or learning some new, over-hyped proprietary solution. If you haven’t tried it, you should. Filed under: Revenue About the Author Chris Trayhorn, Publisher of mThink Blue Book Chris Trayhorn is the Chairman of the Performance Marketing Industry Blue Ribbon Panel and the CEO of mThink.com, a leading online and content marketing agency. He has founded four successful marketing companies in London and San Francisco in the last 15 years, and is currently the founder and publisher of Revenue+Performance magazine, the magazine of the performance marketing industry since 2002.