• B-to-B Online and Interactive Marketing: Cutting Through The Hype

    Online advertising, social networking, search engine marketing, Internet broadcasting, wikis, Web 2.0… What do these terms mean for your B-to-B marketing strategy? ... Read Article

    Sponsored Search

    Search and navigation are different behaviors, yet search engines are used to doing both. This means a good search engine can handle ... Read Article

    Web Analytics: The Non-Scary, Non-Techie Version

    You're capturing recency, frequency and monetary data about your customers. You're recording customer service contacts. You're doing your best to capture point-of-sale ... Read Article

    A Manifesto for Integrating Social Media Into Marketing

    You're capturing recency, frequency and monetary data about your customers. You're recording customer service contacts. You're doing your best to capture point-of-sale ... Read Article

    Understanding Technology Evolution: The Fallacy Of The S-Curve

    Understanding technological innovation is vital for marketers for several reasons. First, technological change is perhaps the most powerful engine of growth. It ... Read Article

    Wind Energy: Balancing the Demand

    In recent years, exponential demand for new U.S. wind energy-generating facilities has nearly doubled America's installed wind generation. By the end of ... Read Article

    Business Intelligence: The 'Better Light Bulb' for Improved Decision Making

    Although some utilities have improved organizational agility by providing high-level executives with real-time visibility into operations, if they're to be truly effective, ... Read Article

    Meeting Future Utility Operating Challenges With a Smart Grid

    The classical school of utility operations prescribes four priorities, ranked in the following descending order: safety, reliability, customer service and profit. Although ... Read Article

    Improving Call Center Performance Through Process Enhancements

    The great American philosopher Yogi Berra once said, "If you don't know where you're going, chances are you will end up somewhere ... Read Article

    Customer Service in the Brave New World of Today's Utilities

    A NEW GENERATION OF CUSTOMER Today's utility customers are energy dependant, information driven, technologically advanced, willing to change and environmentally friendly. Their ... Read Article

    The Smart Grid: A Balanced View

    Energy systems in both mature and developing economies around the world are undergoing fundamental changes. There are early signs of a physical ... Read Article

    Plugging in the Consumer

    Thanks to new technologies and the spirit of independence and empowerment fostered by the digital age, consumers are taking on broader and ... Read Article

    Software-Based Intelligence: The Missing Link in the SmartGrid Vision

    Achieving the SmartGrid vision requires more than advanced metering infrastructure (AMI), supervisory control and data acquisition (SCADA), and advanced networking technologies. While ... Read Article

    Achieving Decentralized Coordination In the Electric Power Industry

    For the past century, the dominant business and regulatory paradigms in the electric power industry have been centralized economic and physical control. ... Read Article

    Utility Mergers and Acquisitions: Beating the Odds

    Merger and acquisition activity in the U.S. electric utility industry has increased following the 2005 repeal of the Public Utility Holding Company ... Read Article

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