• New Channels Help You Find Your Missing Audience

    If it's getting harder to reach your target market with TV and online ad campaigns, it's likely because your audience has left ... Read Article

    Mapping Your Company's 'Value DNA'

    Ever since 1896, when John Patterson, founder and CEO of NCR, held the first training class on how to sell cash registers, ... Read Article

    The Changing Influence of the CMO

    The marketing function has evolved in recent years, becoming more important to the success of the business and becoming higher profile. To ... Read Article

    Is It Time for a New Marketing Organization?

    Psst, want to know the secret to better marketing ROI? Just hire a statistician, add some complex analytical models to measure the ... Read Article

    Personalized Marketing

    INTRODUCTION: THE DREAM The relationship marketing arena stands on the cusp of its golden age, at an inflection point parallel to that ... Read Article

    Pencils and Towels

    Nothing from my marketing past could have prepared me for this meeting. Fresh from having run a large, publicly traded interactive agency, ... Read Article

    Where Are Your Customers? Try the Intersection Of Multiple Online Channels

    Your intuition tells you that reaching customers more often across more channels will inevitably improve your brand recognition. But with very little ... Read Article

    Addressing Online Social Networks

    Social networking has always been about people who trust one another coming together for support, reassurance and insight to provide and defend ... Read Article

    The Art of Creating A Community

    I admit it: I'm a user-group junkie. I got my first taste of user groups when I worked for Apple - speaking ... Read Article

    Measuring Smart Metering's Progress

    Smart or advanced electricity metering, using a fixed network communications path, has been with us since pioneering installations in the US Midwest ... Read Article

    Managing Communications Change

    Change is being forced upon the utilities industry. Business drivers range from stakeholder pressure for greater efficiency to the changing technologies involved ... Read Article

    Online Transient Stability Controls

    For the last few decades the growth of the world's population and its corresponding increased demand for electrical energy has created a ... Read Article

    PHEVs Are on a Roll

    The electric vehicle first made its appearance about a century ago, but it is only in recent years - months, to be ... Read Article

    Successful Smart Grid Architecture

    The smart grid is progressing well on several fronts. Groups such as the Grid Wise Alliance, events such as Grid Week, and ... Read Article

    A Smart Strategy for a Smart Grid

    Every year, utilities are faced with the critical decision of where to invest capital. These decisions are guided by several factors, such ... Read Article

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