• How-To Post of The Week: Building A Niche Website

    The first of an ongoing series in which we will pick out one especially good how-to piece from around The Internets. This ... Read Article

    Your Web Design is Killing Your Conversion Rate

    Let me tell you an inconvenient truth – your baby is ugly. No, I’m not offending your family genes. The “baby” I’m ... Read Article

    Tried and True Performance Strategies

    There are a lot of ways to approach affiliate marketing. Here are a few of my favorite tips.Feature Co-branded Messaging –Among the ... Read Article

    Capitalizing on Fame

    Some say there’s no such thing as an overnight success. Others believe everyone gets their 15 minutes of fame. I don’t know ... Read Article

    The Importance of Follow-through

    I am not a golfer- but I rented some clubs and hit at a driving range for the first time a few ... Read Article

    Late for a Date

    This column was supposed to be the last in our series on redesigning SostreAssoc.com, the website for my design firm Sostre & ... Read Article

    Late for a Date

    This column was supposed to be the last in our series on redesigning SostreAssoc.com, the website for my design firm Sostre & ... Read Article

    Passing the Test

    In the May/June Affiliate's Corner column, I wrote about the ways super-affiliates prefer to be approached by affiliate program managers and merchants ... Read Article

    Making Over My Own Site

    Being "Dr. Makeover" comes with plenty of pressure. There's an expectation that everything I touch will be inherently beautiful and optimized for ... Read Article

    Bringing Your Website Into Focus

    What can you do when you've invested in Web initiatives and it looks like the investment isn't paying off? For some industries, ... Read Article

    Improving Conversions

    Kimberly Griffiths knows all too well what it feels like to be drowning in a sea of debt. Like many Americans, she's ... Read Article

    Redemption

    It all started with Asa Candler, a "prescriptionist" in Atlanta 112 years ago. A modest pharmacist who dealt in tonics and medicines, ... Read Article

    Insurance for Conversion Rates

    Designing for conversions isn't rocket science. It's just the ability to design a website with particular ideas in mind. For this column ... Read Article

    Introducing Dr. Makeover

    Not every website needs a complete redesign. Contrary to what most Web designers tell you, designing a website for results, or what ... Read Article

    Over-the-Counter Advice for a Healthier Home Page

    A double dose of design is not nearly as potent as performance for a site that needs a checkup.What does design mean ... Read Article

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