• Profiling Your Way to Profits

    Many of the smartest marketers I have had the pleasure of knowing, agree that building an email list is essential to long-term ... Read Article

    Owning Up

    Social media technologies can be a powerful tool, but it's important to know who within your organization should be taking the lead ... Read Article

    Participation Is Not Passive

    Elvis has left the building and he took the audience with him.The only people left are fellow participants. Social media has made ... Read Article

    Show me the Money

    Currently, looking for the money in social media marketing is like asking directions in a foreign land when you don't speak the ... Read Article

    Incentivize Your Audience

    Budgets are tightening, and advertisers need to boost ROI- fast. The social Web is gaining value not only as a medium that ... Read Article

    Blurring the Lines

    Recently, I posed my question to a diverse audience: "At your company, who is in charge of social media marketing? Raise your ... Read Article

    Social Networking Bailout

    Our politicians, along with Wall Street, a few bankers and some mortgage firms may be able to take our money, but they ... Read Article

    The Changing Digital Landscape

    2008 has shaped up to be a crazy year for online advertising - the writers' strike drove people online and the presidential ... Read Article

    Lights, Cameras, Action!

    Raise your hand if you've heard of Blendtec. I bet you are familiar with Blendtec and I bet I know how you ... Read Article

    Looking for a Few Good Affiliates

    Linda Woods, CEO of PartnerCentric, an outsourced affiliate program management group, says that affiliate recruitment is the hardest thing affiliate managers have ... Read Article

    Fracas over Facebook and Trepidation with Twitter

    Since Facebook was featured on the cover of Newsweek magazine less than a year ago, it's been called everything from the social ... Read Article

    Video + Twitter = Seesmic

    I recently had to stop Twittering. It was awful. The doctors said I would go blind.Seriously folks, even for as big of ... Read Article

    Home Office Advantage

    Many online marketers started out working from home as a way to escape the Dilbert-like cubicle farms of corporate life in favor ... Read Article

    Old Dog, New Tricks

    Forrester's March report, "Email Marketing Comes of Age," finds that clickthrough rates have remained steady since 2003, at an average of 5 ... Read Article

    Get a Second Life

    Living in a virtual world may lead to innovation in the physical world.

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