• Fair Game

    In-game advertising offers geotargeting of a captive and highly lucrative audience.National advertisers looking to reach mass audiences have had few choices online. ... Read Article

    Domain Reign

    Domains are the undeveloped land on which e-commerce properties are built and like real estate, it's about location, location, location.Gary Kremen is ... Read Article

    Full Steam Ahead: Q & A with Chris Henger

    Performics' new VP of affiliate marketing claims the industry is still growing and is fueled by performance-based marketing.

    Jeremy Palmer: The Million Dollar Man

    Jeremy Palmer knew he had the entrepreneurial spirit. He just hadn't found the right thing to let it soar. He knew there ... Read Article

    Summer Reading Extravaganza

    Forget about what Oprah's recommending. Put away the latest from Philip Roth and that potboiler from James Patterson. It's summertime and what's ... Read Article

    Recess Is Over

    Back-to-School promotions can lead to big bucks if online marketers start early.Back to school is a big deal for affiliates - it ... Read Article

    Music Needs Tuning

    The complex space needs some harmony before online marketers start to sing.Imagine you're a publisher trying to parlay your expertise and passion ... Read Article

    Scrutiny on the Bounty

    As every good bounty hunter knows, capturing your target requires exacting execution of a well-designed plan. But unlike intrepid fugitive hunters such ... Read Article

    Power Tools

    Sometimes even the simplest tasks can only be performed using the right tools. There's no point in using a chain saw when ... Read Article

    Affiliate Market Maturing

    The affiliate space is getting more sophisticated and complex, according to the findings of the AffStat 2006 Report, an annual study examining ... Read Article

    Have You Heard the Word?

    Tell a friend: Word of mouth rocks. It's how many people find a dentist, a plumber, a pediatrician and a realtor, even ... Read Article

    Community Commerce

    Until now online shopping has been a lonely endeavor. Think Sandra Bullock in "The Net," the 1995 film where she works from ... Read Article

    Data Double Duty

    Website publishers are up in arms about the potential threat posed by employees at companies, who have access to their crucial data ... Read Article

    Linkshare Shuffle

    In early February, just six months after LinkShare agreed to be acquired by Japan-based e-commerce portal giant Rakuten for $425 million, the ... Read Article

    Kimathi Marangu: The Team Player

    It's not easy to combine all those passions but Marangu has managed to strike a good balance.Marangu is the co-founder of Mall ... Read Article

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