• A Brand New Day for BrandNewDad.com

    Not every website sells widgets. But that doesn't mean every website doesn't need an effective home page.In this column, we chose an ... Read Article

    Have You Heard the Word?

    Tell a friend: Word of mouth rocks. It's how many people find a dentist, a plumber, a pediatrician and a realtor, even ... Read Article

    Community Commerce

    Until now online shopping has been a lonely endeavor. Think Sandra Bullock in "The Net," the 1995 film where she works from ... Read Article

    Home Page Makeover Unleashed

    In this first installment of Revenue Magazine's "By Design Makeover," I worked with my team at Sostre & Associates to choose one ... Read Article

    Defining Affiliate Marketing

    Guerrillas know that affiliate marketing is just a fancy word for selling and treating people well. It's more common sense and patience ... Read Article

    The Cookie Conundrum

    Cookies will drive you nuts. As you know, cookies - or very small files that recognize you as uniquely you to particular ... Read Article

    Know Your Audience

    When designing a Web site, you must take the intended audience into careful consideration. Whether the Web site is business-to-business or business-to-consumer, ... Read Article

    Spying Your Way to Profits

    Don't start thinking James Bond thoughts. Instead, think of spying on your competitors and yourself. Illegal spying? Perish the thought. I'm talking ... Read Article

    Converting Visitors to Buyers

    While affiliate Web sites can measure how many visitors and clicks they receive and send on through to merchants, that's only part ... Read Article

    Keeping Design Simple

    When building a Web site to convert sales, one must make the visitor very comfortable and try to avoid the frustrating pitfalls ... Read Article

    The Color of Success

    Color is often a forgotten factor in online design. Online merchants spend millions to hone their Web site designs, but they sometimes ... Read Article

    First Impressions and Beyond

    What's worse than a poor shopping experience? Rank it down there next to a really bad haircut, or waiting in line at ... Read Article

    Can You Relate?

    Not all that long ago, we did almost all business with people face to face. Chances are, we knew them personally and ... Read Article

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