• Over-the-Counter Advice for a Healthier Home Page

    A double dose of design is not nearly as potent as performance for a site that needs a checkup.What does design mean ... Read Article

    A Brand New Day for BrandNewDad.com

    Not every website sells widgets. But that doesn't mean every website doesn't need an effective home page.In this column, we chose an ... Read Article

    Lost in Translation

    Ten years ago, Jaime lived outside Managua, Nicaragua, worked in a shoe factory and took college classes. The then-35-year-old did not own ... Read Article

    Home Page Makeover Unleashed

    In this first installment of Revenue Magazine's "By Design Makeover," I worked with my team at Sostre & Associates to choose one ... Read Article

    It's Just Direct Marketing

    As I go around the country teaching workshops on pay per click (PPC) I get asked many varied questions on search engine ... Read Article

    Pedro Sostre: Follow Your Passion

    Pedro Sostre is all about art and good design. And he's not afraid to voice his opinions on either subject."Most websites suck ... Read Article

    Analyze This

    Affiliates are capitalizing on the predictable behavioral patterns of consumers by using Web analytics tools to decode customers' habits and boost revenue.So ... Read Article

    The Myths of Affiliate Marketing

    There are many myths regarding affiliate marketing that ought to be tucked away where you keep the collected works of the Brothers ... Read Article

    Converting Visitors to Buyers

    While affiliate Web sites can measure how many visitors and clicks they receive and send on through to merchants, that's only part ... Read Article

    Know Your Audience

    When designing a Web site, you must take the intended audience into careful consideration. Whether the Web site is business-to-business or business-to-consumer, ... Read Article

    Keeping Design Simple

    When building a Web site to convert sales, one must make the visitor very comfortable and try to avoid the frustrating pitfalls ... Read Article

    First Impressions and Beyond

    What's worse than a poor shopping experience? Rank it down there next to a really bad haircut, or waiting in line at ... Read Article

    A Nose For Data

    As a canny entrepreneur, you'll want to monitor all aspects of your business. On the Internet, that comes down to tracking data, ... Read Article

    Profits By Design

    Link all you want, but unless your site helps visitors find what they want while enjoying the process, they won't stick around ... Read Article

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