• Recess Is Over

    Back-to-School promotions can lead to big bucks if online marketers start early.Back to school is a big deal for affiliates - it ... Read Article

    Full Steam Ahead: Q & A with Chris Henger

    Performics' new VP of affiliate marketing claims the industry is still growing and is fueled by performance-based marketing.

    Affiliate Market Maturing

    The affiliate space is getting more sophisticated and complex, according to the findings of the AffStat 2006 Report, an annual study examining ... Read Article

    Data Double Duty

    Website publishers are up in arms about the potential threat posed by employees at companies, who have access to their crucial data ... Read Article

    Linkshare Shuffle

    In early February, just six months after LinkShare agreed to be acquired by Japan-based e-commerce portal giant Rakuten for $425 million, the ... Read Article

    Denied

    On a cold Minnesota afternoon, affiliate marketer Connie Berg checks her email fearing the worst: a message from a dream merchant saying ... Read Article

    Taxing Times

    Back in the early days of the dotcom boom, rampant speculation arose about how or even if online sales should be taxed. ... Read Article

    Flipping the Switch

    Maybe your relationship with your network has soured. The reports are frequently late, revenue is down and your questions are not being ... Read Article

    Managing Affiliates in a Rapidly Growing Market

    Over the past two years, the online real estate traffic volume has increased exponentially. Part of this dramatic growth is driven by ... Read Article

    Clean Sweep

    You're thinking of working with a merchant, but you don't want to be involved in any program that includes affiliates using questionable, ... Read Article

    Stand By Me

    The last of the big independent affiliate and performance marketing networks was finally swallowed up by another large international conglomerate.In early September, ... Read Article

    Stumped About Stopping Spyware

    Tuan Le is mad. And when he's upset, he speaks quietly, deliberately and very thoughtfully. He's hardly a hothead. But nothing gets ... Read Article

    Targeting Affiliates

    Name: John Hobson Job: Manager, Online Advertising, Target.com Date of Hire: September 2002 Previous Job: Manager, Online Advertising, FingerhutTarget's program is powered ... Read Article

    The Journey to Become an Affiliate

    Malcolm Lubliner contacted me in early November, just a month into my taking over the duties as editor of Revenue. He was ... Read Article

    Being Ben Edelman

    You'd be hard-pressed to find someone more knowledgeable or dedicated than Ben Edelman when it comes to the evils of spyware. The ... Read Article

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