• Pushing For Luxury

    Judging by the way our economy has plummeted in the last year, it seems the 2009 holiday season does not bode well ... Read Article

    The Great Divide

    Over the last five years, almost all of the topics I’ve written about focus on some aspect of performance-based advertising. My fascination ... Read Article

    Tried and True Performance Strategies

    There are a lot of ways to approach affiliate marketing. Here are a few of my favorite tips.Feature Co-branded Messaging –Among the ... Read Article

    Fighting the Nexus Tax

    If you’re a performance marketer, you’ve probably heard of the “nexus” tax laws that are being proposed in several states (also known ... Read Article

    Consolidate, Optimize and Maximize

    You can maximize the performance of your marketing campaigns by consolidating all of them under a single ad platform. This will save ... Read Article

    Profiling Your Way to Profits

    Many of the smartest marketers I have had the pleasure of knowing, agree that building an email list is essential to long-term ... Read Article

    Integrity Above All

    As we all know, the performance marketing industry is growing rapidly. Due to economic conditions, more marketers are moving online and more ... Read Article

    Let's Get Personal

    Imagine that you are shopping at a department store and you ask a salesperson for men’s summer sandals and he takes you ... Read Article

    Key Cogs in the Affiliate Machine

    In May 2008, JupiterResearch analyst Patti Freeman Evans published a study on affiliate marketing that indicates online marketers will spend $2.1 billion ... Read Article

    Merchant Advantage: CSN Stores

    When Brent Elias began working at CSN Stores.com in 2002, the Boston-based online home furnishings retailer didn't have an affiliate program. Elias ... Read Article

    Commission Junction: Putting the Pieces in Place

    Kerri Pollard took over the helm of Commission Junction as general manager over a year ago. Pollard's rise through the ranks - ... Read Article

    ShareASale: Size Doesn't Matter

    ShareASale.com founder and CEO Brian Littleton runs what is considered to be the fourth largest performance network in the United States. Littleton ... Read Article

    Social Networking Bailout

    Our politicians, along with Wall Street, a few bankers and some mortgage firms may be able to take our money, but they ... Read Article

    Taxing Issues

    "I love NY" may be the famous motto of the Big Apple, but as of late, it's not the mantra of any ... Read Article

    Affiliates are Bullish

    With the U.S. dollar sinking to new lows, oil and gold attaining new heights, and both food and gasoline prices rising quickly: ... Read Article

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