Revenue Archives | Page 67 of 71

Analyze This

Affiliates are capitalizing on the predictable behavioral patterns of consumers by using Web analytics tools to decode customers' habits and boost revenue.So ... Read Article

Stand By Me

The last of the big independent affiliate and performance marketing networks was finally swallowed up by another large international conglomerate.In early September, ... Read Article

Danger: Clicking Ahead

Sometimes a click isn't really a click. Sometimes the person knocking on a website's door is really a wolf in shopper's clothing, ... Read Article

Defend Yourself Against Click Fraud

The sky is falling! The sky is falling!" That's what the Chicken Littles of the world would have you believe when they ... Read Article

Targeting Affiliates

Name: John Hobson Job: Manager, Online Advertising, Target.com Date of Hire: September 2002 Previous Job: Manager, Online Advertising, FingerhutTarget's program is powered ... Read Article

Stumped About Stopping Spyware

Tuan Le is mad. And when he's upset, he speaks quietly, deliberately and very thoughtfully. He's hardly a hothead. But nothing gets ... Read Article

The Journey to Become an Affiliate

Malcolm Lubliner contacted me in early November, just a month into my taking over the duties as editor of Revenue. He was ... Read Article

Know Your Audience

When designing a Web site, you must take the intended audience into careful consideration. Whether the Web site is business-to-business or business-to-consumer, ... Read Article

Spying Your Way to Profits

Don't start thinking James Bond thoughts. Instead, think of spying on your competitors and yourself. Illegal spying? Perish the thought. I'm talking ... Read Article

Three Great Search Engine Marketing Myths

As search engine marketing has become ubiquitous and, in most marketers' minds, synonymous with generating profits from their Web sites, lore has ... Read Article

The Race to Embrace

Online marketers and merchants are quickly adopting new technologies such as blogging to help drive traffic and sell products.

Being Ben Edelman

You'd be hard-pressed to find someone more knowledgeable or dedicated than Ben Edelman when it comes to the evils of spyware. The ... Read Article

Affiliates Yearn For Standard Bearers

Affiliate marketing is entering its adolescent phase, but the lack of standards for delivering data is inflicting some serious growing pains. If ... Read Article

Converting Visitors to Buyers

While affiliate Web sites can measure how many visitors and clicks they receive and send on through to merchants, that's only part ... Read Article

Off the Mark

Affiliates and Web publishers who sell goods from the most popular brand name merchants are losing traffic and revenue to Web sites ... Read Article

Category: Revenue