• Do Your Metrics Measure Up?

    Steve DiPietro is amazed at how frequently he listens to prospective clients parroting clickthrough percentages, Web traffic statistics and conversion ratios with ... Read Article

    Spiders Don't Eat Spam

    It's the headline any search marketer would dread: "Google Bans BMW for Search Spamming." For well-known companies, such bad publicity is reason ... Read Article

    Improving Conversions

    Kimberly Griffiths knows all too well what it feels like to be drowning in a sea of debt. Like many Americans, she's ... Read Article

    Redemption

    It all started with Asa Candler, a "prescriptionist" in Atlanta 112 years ago. A modest pharmacist who dealt in tonics and medicines, ... Read Article

    Out of Commission

    How to Limit Commission Theft

    Guiding Lightly: Q & A with Anne Holland

    Anne Holland is the president of MarketingSherpa, which aims to help marketers advance by sharing real-world marketing data and hard-won lessons. The ... Read Article

    Taking It Offline

    If baseball is the thinking person's game, then online advertising is the thinking person's medium. Much like the national pastime, part of ... Read Article

    Marketing Muscle

    Over the years stories about intimidation and goons knocking on the doors of various affiliates and search marketers have circulated at industry ... Read Article

    Colin McDougall: The Timekeeper

    This past summer, super-affiliate Colin McDougall traveled around British Columbia with his family in his newly purchased travel trailer. From mid-July through ... Read Article

    Online Is Sweet

    Food has recently been called everything from the new theater to the new porn. Regardless of how you think about food, you ... Read Article

    Search Is Getting Personal

    Your phone rings. A good friend is calling, more excited than you've heard her in months. "My book is on the home ... Read Article

    A Call to Action

    Someone is hijacking your traffic and stealing your commissions. That someone might be a competing affiliate marketer, or worse, the merchant whose ... Read Article

    You've Got Content, Now What?

    I find that many website owners are divided into two camps. One camp is very good at developing unique content and garnering ... Read Article

    Anne Fognano: The Mother Lode

    The old adage that necessity is the mother of invention is certainly true when it comes to this mother.More than a decade ... Read Article

    Performance Marketing Prognostication

    It's that time of year again when we ask industry movers and shakers to look back at the past 12 months and ... Read Article

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