• Blue Ribbon Panel: Policing The Industry?

    Is it possible for the performance marketing industry to police itself in any meaningful way? It’s a question that has been asked ... Read Article

    Blue Book Panel: Interview with Jason Durant Walker

    In five year’s time, will the [CPS or CPA] side of the performance marketing industry be bigger in the USA than it ... Read Article

    Blue Ribbon Panel: Interview with JP Sauve

    How can an advertiser tell the difference between a good network and a poor one? Until an advertiser gets a taste of ... Read Article

    4 Affiliate Marketing Myths

    Affiliate Marketing has been plagued by myths that can cause apprehension and a lot of questions as to the validity of the ... Read Article

    In-house Program? Don’t Underestimate your Network.

    Managing an affiliate program can be an arduous task.  Imagine if you were also responsible for providing your affiliates with the ongoing ... Read Article

    Blue Book Panel: Interview with Erin Cigich

    In five years’ time, will the [CPS or CPA] side of the performance marketing industry be bigger in the USA than it ... Read Article

    Blue Ribbon Panel: The Problem Of Attribution

    There is a big divide in the performance marketing industry between the CPA networks and those that focus on cost-per-sale as a ... Read Article

    Blue Ribbon Panel: Interview with Daryl Colwell

    1.       In five year’s time, will the [CPS or CPA] side of the performance marketing industry be bigger in the USA than ... Read Article

    4 Affiliate Marketing Lessons from Horror Movies

    This post is brought to you by The Leadnomics Partner Network—industry leaders in affiliate marketing and firm believers in never assuming the ... Read Article

    Top 5 Email Marketing Tips for the Holiday Season

    Attention email marketers – it’s time to start preparing for the holidays! With retail sales projected to rake in up to $965 ... Read Article

    Blue Ribbon Panel: Interview with Matt Frary

    1.       In five year’s time, will the [CPS or CPA] side of the performance marketing industry be bigger in the USA than ... Read Article

    Blue Ribbon Panel: How To Choose A New Network

    Imagine you are the CMO of a major brand wanting to try performance marketing for the first time. How would you choose ... Read Article

    Blue Ribbon Panel: The Future of Performance Marketing

    Can it adapt as the online advertising industry  transforms under the pressure of huge trends such as mobile-first, programmatic media buying/selling and ... Read Article

    Tips for a Successful Holiday Shopping Season

    As the business shopping season of the year approaches, most retailers are setting carefully crafted campaigns into place. They have researched the ... Read Article

    What does professionalism mean to you when it comes to ad networks?

    Does it mean that they deliver the performance that they promise, pay on time against reliable tracking, and provide good service? I ... Read Article
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