Mobile Advertising Options Explained by Chris Trayhorn, Publisher of mThink Blue Book, April 21, 2009 In December Google launched their ad network for Android and iPhone, which allowed advertisers to target AdWords at mobile devices with full HTML browser capabilities. They now have a short video available explaining the differences between what they call standard and high-end mobile ads, the kinds of sites to which they may be linked and how you should choose between them. If you aren’t using mobile ads yet, now is the time to start your learning curve because they’re only going to become more ubiquitous over time. Filed under: Revenue About the Author Chris Trayhorn, Publisher of mThink Blue Book Chris Trayhorn is the Chairman of the Performance Marketing Industry Blue Ribbon Panel and the CEO of mThink.com, a leading online and content marketing agency. He has founded four successful marketing companies in London and San Francisco in the last 15 years, and is currently the founder and publisher of Revenue+Performance magazine, the magazine of the performance marketing industry since 2002.