Facebook, MySpace: The Clampdown by Chris Trayhorn, Publisher of mThink Blue Book, November 5, 2009 And so to the fallout: Facebook Gives Developers New Rules To Live By. MySpace Says Zero Tolerance For App Scams, Changes Terms Of Use. Zynga Takes Steps To Remove Scams From Games. RockYou Joins The No Scams Parade. There’s a serious point to all this: lead-gen on Facebook, MySpace and other social media platforms has been a huge money-spinner for many publishers over the last year. With unsavory practices being brought to the fore by major tech news outlets, these kinds of clampdowns are going to affect many affiliates’ income streams pretty heavily. And in the future, we can no doubt expect an investigation by the FTC as well. Good times. Filed under: Revenue About the Author Chris Trayhorn, Publisher of mThink Blue Book Chris Trayhorn is the Chairman of the Performance Marketing Industry Blue Ribbon Panel and the CEO of mThink.com, a leading online and content marketing agency. He has founded four successful marketing companies in London and San Francisco in the last 15 years, and is currently the founder and publisher of Revenue+Performance magazine, the magazine of the performance marketing industry since 2002.