• Weather Forecasting for Utility Companies

    Weather-sensitive business operations are primarily reactive to shortterm (three to 36 hours) local conditions (city, county, state) due to the unavailability of ... Read Article

    Preparing for Automated Metering

    Over the past year, technology advances and high energy prices have stimulated interest in advanced metering infrastructure (AMI). Discussions are wide-ranging. Some ... Read Article

    Lost in Translation

    Ten years ago, Jaime lived outside Managua, Nicaragua, worked in a shoe factory and took college classes. The then-35-year-old did not own ... Read Article

    Have You Heard the Word?

    Tell a friend: Word of mouth rocks. It's how many people find a dentist, a plumber, a pediatrician and a realtor, even ... Read Article

    Data Double Duty

    Website publishers are up in arms about the potential threat posed by employees at companies, who have access to their crucial data ... Read Article

    Kimathi Marangu: The Team Player

    It's not easy to combine all those passions but Marangu has managed to strike a good balance.Marangu is the co-founder of Mall ... Read Article

    Optimized for the Future: Q & A with Noah Elkin

    Noah Elkin is the director of industry relations at iCrossing, which was recently named Best Search Agency of 2005 by industry trade ... Read Article

    Linkshare Shuffle

    In early February, just six months after LinkShare agreed to be acquired by Japan-based e-commerce portal giant Rakuten for $425 million, the ... Read Article

    A Brand New Day for BrandNewDad.com

    Not every website sells widgets. But that doesn't mean every website doesn't need an effective home page.In this column, we chose an ... Read Article

    Entrepreneur Sees the Light

    While reviewing newbie sites, my heart sinks as I see the world's zillionth "How to Start a Successful Online Business" site. The ... Read Article

    Mining for Keywords

    Now that you've set up your search engine marketing campaign and it's chugging along nicely, how do you take things to the ... Read Article

    Retooling the Web

    Microsoft was late in recognizing the profit potential of online search. Meanwhile, upstart Google surpassed older search sites such as AltaVista, America ... Read Article

    Defining Affiliate Marketing

    Guerrillas know that affiliate marketing is just a fancy word for selling and treating people well. It's more common sense and patience ... Read Article

    Home Page Makeover Unleashed

    In this first installment of Revenue Magazine's "By Design Makeover," I worked with my team at Sostre & Associates to choose one ... Read Article

    It's Just Direct Marketing

    As I go around the country teaching workshops on pay per click (PPC) I get asked many varied questions on search engine ... Read Article

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