• .mobi for All

    Neil Michel bought .mobi top-level domains as soon as they were available without consulting his bosses. As eMedia Director of Prosper magazine ... Read Article

    Going for the Gold

    If asked to identify the characteristics of an ideal product to market, most would likely put at the top of the list ... Read Article

    Searching for Alternatives

    It was a cold night in Pennsylvania when Leila Crooks was on Digg.com, the community-based popularity site, and came across a story ... Read Article

    Scott Jangro: The Engineer

    Just try and find someone that doesn't like Scott Jangro. It'll be hard work. Jangro, the president of affiliate company MechMedia, is ... Read Article

    Vast Markets, But Fierce Competition

    Recently, the owner of a successful local brick-and-mortar mattress store contacted me, disillusioned by Internet marketing. He expected that sales would soar ... Read Article

    Getting it Bass-ackwards

    I used to tell people that if they were shopping online and using Google to search for specific products, that they should ... Read Article

    How Do You Know When It's Right?

    Being a designer is fun. I get paid to play with pictures and colors all day long. How bad can that be? ... Read Article

    Pretenders vs. Contenders

    We're all looking for the next big thing in online marketing. We're marketers. We're innovators. We're hungry for new techniques, tools and ... Read Article

    Shaping Up Your Business

    Facebook, of course, is the social networking site college students used to call their own. Since the site opened up to the ... Read Article

    Marketing Reality: Q & A with Joel Comm

    Joel Comm has been building websites for over 12 years. He sold his first business to Yahoo in 1997 and it became ... Read Article

    Power Plays

    By their brief descriptions - "online auction website" and "Internet searching and online advertising company" - it does not sound like eBay ... Read Article

    Home Office Advantage

    Many online marketers started out working from home as a way to escape the Dilbert-like cubicle farms of corporate life in favor ... Read Article

    Search Marketing Is Direct Marketing

    When I say the word "marketing," what do you think of? Probably some kind of advertising - maybe a TV commercial for ... Read Article

    Passing the Test

    In the May/June Affiliate's Corner column, I wrote about the ways super-affiliates prefer to be approached by affiliate program managers and merchants ... Read Article

    Making Over My Own Site

    Being "Dr. Makeover" comes with plenty of pressure. There's an expectation that everything I touch will be inherently beautiful and optimized for ... Read Article

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