• Incentivize Your Audience

    Budgets are tightening, and advertisers need to boost ROI- fast. The social Web is gaining value not only as a medium that ... Read Article

    Blurring the Lines

    Recently, I posed my question to a diverse audience: "At your company, who is in charge of social media marketing? Raise your ... Read Article

    Social Networking Bailout

    Our politicians, along with Wall Street, a few bankers and some mortgage firms may be able to take our money, but they ... Read Article

    Developing a Connection

    You can’t engage your audience if you don’t have strategies to connect with them once you lure them in.A big part of ... Read Article

    The Social Animal

    Almost everyone loves to be social, but sometimes it’s best to have a private party.Since this is a special issue, I wanted ... Read Article

    Welcome to mThink.com: marketing, mobile and more

    Welcome to mThink.com, the new center for marketing thought-leadership. We have exciting plans for the future, bringing together several independent initiatives under ... Read Article

    Finally, Advertisers Can Calculate Real ROI From Digital Advertising

    Providing advertisers with a wealth of opportunities to reach their ever-splintering audiences, the Internet has earned a reputation as the most accountable ... Read Article

    Lessons From Online Practice: New Advertising Models for All Media

    The Online Advertising Playbook aggregates and synthesizes what has been learned about online advertising during its first 10 years.[1] The book answers ... Read Article

    B-to-B Online and Interactive Marketing: Cutting Through The Hype

    Online advertising, social networking, search engine marketing, Internet broadcasting, wikis, Web 2.0… What do these terms mean for your B-to-B marketing strategy? ... Read Article

    Sponsored Search

    Search and navigation are different behaviors, yet search engines are used to doing both. This means a good search engine can handle ... Read Article

    Web Analytics: The Non-Scary, Non-Techie Version

    You're capturing recency, frequency and monetary data about your customers. You're recording customer service contacts. You're doing your best to capture point-of-sale ... Read Article

    A Manifesto for Integrating Social Media Into Marketing

    You're capturing recency, frequency and monetary data about your customers. You're recording customer service contacts. You're doing your best to capture point-of-sale ... Read Article

    Understanding Technology Evolution: The Fallacy Of The S-Curve

    Understanding technological innovation is vital for marketers for several reasons. First, technological change is perhaps the most powerful engine of growth. It ... Read Article

    Affiliates are Bullish

    With the U.S. dollar sinking to new lows, oil and gold attaining new heights, and both food and gasoline prices rising quickly: ... Read Article

    YouTube Should Get Down to Business

    According to the U.S. Census Bureau,there are nearly six million businesses in the United States. Think about the enormity of that number.That's ... Read Article

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