All Blue Book Articles FTC Defense Lawyer Alert: Nationwide Crackdown on Student Loan Debt Relief Document Preparation Services Continuesby Richard B. Newman on October 23, 2017 Earlier this month, the Federal Trade Commission, along with 11 states and the District of Columbia, announced “Operation Game of Loans,” the first coordinated federal-state law enforcement initiative … Read Article FTC Compliance Lawyer Alert: Debt Relief Document Preparation Services and the Telemarketing Sales Ruleby Richard B. Newman on October 10, 2017 For years, the Federal Trade Commission and the Consumer Financial Protection Bureau have actively investigated and taken action against entities and individuals that engage in deceptive student loan … Read Article How the Affiliate Channel Drives In-Store Successby CJ Affiliate on October 10, 2017 US retail stores are closing at the fastest rate and most dramatic volumes ever. At the same time, the affiliate channel is driving increased foot traffic, higher engagement … Read Article Three Tips to Help Publishers Prepare for The Holiday Seasonby Rakuten Advertising on October 10, 2017 With fall officially here, it’s time to start thinking about the holidays. According to eMarketer, in 2016, about a third of US internet users started their holiday shopping … Read Article CrakRevenue offers a 10% Payout Bump on its Gaming Smartlinksby mThink on October 4, 2017 Press Release QUEBEC CITY – This October, CPA network CrakRevenue is offering a special 10% payout bump when affiliates send traffic to the network’s line of Gaming Smartlinks. … Read Article Five Disclosure Tips for Affiliate Marketersby Jennifer Moor, Rakuten Marketing on October 3, 2017 DISCLAIMER: All content is for informational purposes only. Guidance is based on personal interpretations and in no way, represent legal advice. The industry is buzzing about endorsement requirements … Read Article Incorporating influencers into a performance marketing strategy by Samantha Sherer, Awin on September 26, 2017 As shown by a recent content analysis of top brands like JetBlue, Wendy’s and Urban Decay, an influencer post generates more than 100 times the engagement than a … Read Article FTC Defense Lawyer Alert: FTC Data Security Enforcement Authority Takes a Hitby Richard B. Newman on September 24, 2017 A District Court in Northern California has recently dismissed multiple “unfairness” claims against a company that manufactures and sells home networking devices on the grounds that the FTC … Read Article Why Viewability Matters to Performance Marketersby Chris Trayhorn, Publisher of mThink Blue Book on September 20, 2017 When you buy a display ad, how long does it need to be on screen for it to be effective? Maybe a couple of seconds? That seems reasonable … Read Article Mobidea Has Launched a Brand-New Academy!by mThink on September 19, 2017 There’s a new Mobidea Academy, with a new design, a lot of remarkably informative content, and a bunch of amazing surprises affiliates will love to explore! The brand-new … Read Article The Equifax Hack Affects Every eCommerce Companyby mThink on September 14, 2017 It was revealed this week that Equifax, one of the biggest consumer credit reporting bureaus in the world, had allowed hackers to steal Social Security numbers and other … Read Article Matt Frary Disrupts the Affiliate Marketing World with Purchase of Elite Media Partners from Brook Schaafby mThink on September 6, 2017 Purchase brings large-scale affiliates under one roof, aggregating affiliates’ sites and increasing their negotiation power with multinational brands Today, Matt Frary, CEO of SmarterChaos.com, a digital marketing company and … Read Article 3 Affiliate Strategies for Holiday Success in 2017by CJ Affiliate on September 6, 2017 Planning for holiday 2017 is well underway for many in the retail industry. In 2016, U.S. holiday retail sales rose 4.7 percent to $658.3 billion and e-commerce transactions … Read Article Do Advertisers Need A Real Agency?by Chris Trayhorn, Publisher of mThink Blue Book on August 30, 2017 Imagine you are a new advertiser using affiliate marketing to acquire customers. The affiliate network you’re using is doing great: recruiting new publishers, building ad creatives, providing you … Read Article Four Publisher Must-Haves when Working with an Affiliate Networkby Rakuten Advertising on August 29, 2017 Affiliate marketing continues to offer brands and publishers countless opportunities to reach new customers and increase sales, providing a gateway for creating and nurturing long-term business partnerships. For … Read Article« Previous 1 2 3 4 … 18 19 20 21 22 23 24 Next »