• White Papers

    Electric Restructuring: A View from the Open Market

    by Chris Trayhorn, Publisher of mThink Blue Book on November 15, 2000

    The difference between these positions has had a critical impact on the process of industry restructuring. In the first instance, it is assumed that markets will find economically … Read Article

    Enterprise Service Delivery for the Utility Industry

    by Chris Trayhorn, Publisher of mThink Blue Book on November 15, 2000

    Regardless of how the utility positions itself, restructuring is forcing the utility to focus on: Reducing operating/maintenance costs Obtaining a return-on-investment for assets Increasing service reliability Summarized, the … Read Article

    Growth Strategies for Energy Companies

    by Chris Trayhorn, Publisher of mThink Blue Book on November 15, 2000

    The result of all of this? Energy companies must develop coherent strategies for sustainable growth. To help guide that process, this white paper describes seven key principles for … Read Article

    Pioneering Privatized Transmission: National Grid''s Perspective

    by Chris Trayhorn, Publisher of mThink Blue Book on November 15, 2000

    Based on my experience at National Grid, I maintain that to be most successful, transmission must be independent – in terms of management and ownership – from generation … Read Article

    The Web-Enabled Utility

    by Chris Trayhorn, Publisher of mThink Blue Book on November 15, 2000

    The Business Internet is the realization of the vision of a Digital Nervous System in which information flows quickly through an organization and is delivered to the employees … Read Article

    Information Technology and the New Energy Industry Model

    by Chris Trayhorn, Publisher of mThink Blue Book on November 15, 2000

    For the past 50 years, the utility industry landscape has been dominated by the vertically-integrated business model, with companies owning and operating most or all elements of the … Read Article

    Regional Transmission Organizations: Linchpins of Restructuring

    by Chris Trayhorn, Publisher of mThink Blue Book on November 15, 2000

    Recognizing the new reality, the Federal Energy Regulatory Commission (FERC) declared in Order No. 888 that, with easy entry, plentiful gas supplies, and competing marketers, new plants could … Read Article

    Surmounting Retail Energy Market Barriers Through Selective Business Focus

    by Chris Trayhorn, Publisher of mThink Blue Book on November 15, 2000

    Energy Service Providers (ESPs) seeking market entry in the United States face an often-underestimated series of market barriers. Strong product differentiation and favorable long-term wholesale energy supply contracts … Read Article

    The Innovation Imperative

    by Chris Trayhorn, Publisher of mThink Blue Book on November 15, 2000

    The Value of Innovation As described by Peter Drucker, innovation refers to the function of entrepreneurship, the means by which new wealth-producing resources are created, or existing resources … Read Article

    Regional Transmission Organizations: Millenium Order on Designing Market Institutions for Electric Network Systems

    by Chris Trayhorn, Publisher of mThink Blue Book on November 15, 2000

    Congestion Zones Full locational pricing at every node in the network is a natural consequence of the basic economics of a competitive electricity market. However, it has been … Read Article

    Shared Services: More Than a Legal Play

    by Chris Trayhorn, Publisher of mThink Blue Book on November 15, 2000

    Background Recent dramatic changes in the electric utility industry have systematically motivated traditionally integrated utilities to functionally or legally unbundle their business segments. While many utilities are actively … Read Article

    Public Water Suppliers Look to Privatization

    by Chris Trayhorn, Publisher of mThink Blue Book on November 15, 2000

    New forces are reshaping the responsibilities of water and wastewater utilities. Although they come in different forms, water utilities conventionally serve the public and industry supplying, treating, and … Read Article

    The Path of Transition to a Wires Company: A Case for Embracing Change

    by Chris Trayhorn, Publisher of mThink Blue Book on November 15, 2000

    The choice between mobilizing for a fight or embracing change may now seem obvious, but there were many that chose the former path, wasting significant resources and time. … Read Article

    With Deregulation and Competition, Energy Companies Embrace EBPP as an Effective CRM Tool

    by Chris Trayhorn, Publisher of mThink Blue Book on November 15, 2000

    Deregulation and Billing While customers in deregulated utility markets face a barrage of marketing materials from new entrants into the marketplace and comprehensive educational programs sponsored by utility … Read Article

    Strategic Mergers and Acquisitions in the Utilities Industry

    by Chris Trayhorn, Publisher of mThink Blue Book on November 15, 2000

    Do utilities really know what they are doing, or are they just following the trend? What do the transactions say about the company’s strategic objectives? What does it … Read Article

    Recurring Payments by MasterCard

    by Chris Trayhorn, Publisher of mThink Blue Book on November 15, 2000

    Through deregulation, federal and state government reforms, and rising competition, utilities are faced with tough challenges. There is increasing pressure to reduce costs and increase operating efficiencies, while … Read Article

    So Now You’re In-Charge of an Unregulated Generation Company

    by Chris Trayhorn, Publisher of mThink Blue Book on November 15, 2000

    You’ve probably just been named to head an acquired portfolio of generation assets. Or maybe you’re one of the visionaries who “led” your company through the regulatory hurdles … Read Article

    Customer Interaction in the Digital Age: Strategies for Improving Satisfaction and Loyalty

    by Chris Trayhorn, Publisher of mThink Blue Book on November 15, 2000

    Introduction The rapid growth and evolution of the Internet as a customer contact channel has had profound implications on the way traditional companies conduct business. Today, those who … Read Article
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