A/B Testing Intensifies On Mobile by Chris Trayhorn, Publisher of mThink Blue Book, March 20, 2014 Little by little, mobile marketing is increasing in sophistication and now new A/B split-testing tools are about to take it to another level. Specialist split-testing company Optimizely and mobile-app developement platform Kii are both introducing optimization tools in the next week or so. Optimizely’s Dan Siroker: “This enables production managers and designers, marketing people, the ability to change a mobile app as much as they want. The feedback loop is tightening, and they’ll know faster what is working.” Optimizing every part of a marketing campaign is critical these days, and with the growth in mobile, the development of these kinds of tools is essential. Read more at Kii. And at the NYT. Filed under: Revenue Blog Tagged under: Mobile Optimization About the Author Chris Trayhorn, Publisher of mThink Blue Book Chris Trayhorn is the Chairman of the Performance Marketing Industry Blue Ribbon Panel and the CEO of mThink.com, a leading online and content marketing agency. He has founded four successful marketing companies in London and San Francisco in the last 15 years, and is currently the founder and publisher of Revenue+Performance magazine, the magazine of the performance marketing industry since 2002.