$100M FTC Injunction Against Central Coast Nutraceuticals, iLife Health & Wellness, Simply Naturals, et al. by Chris Trayhorn, Publisher of mThink Blue Book, August 18, 2010 Following a raid last week on Graham Gibson’s Central Coast Nutraceuticals, the FTC on Monday obtained a temporary restraining order against Central Coast and four affiliated companies. The injunction was made ex parte, meaning that the defendants were given no notice of the proceedings and were not present to represent themselves because, as the FTC stated and the court agreed, “There is good cause to believe that immediate and irreparable damage to the Court’s ability to grant effective final relief for consumers in the form of monetary restitution will occur from the sale, transfer, or other disposition or concealment by Defendants of their assets or corporate records unless Defendants are immediately restrained and enjoined by Order of this Court.” The AP reports that the alleged scam bilked consumers out of up to $100 million over a period of three years. Given that the injunction orders all assets to be frozen and a receiver to be appointed, this seems likely to be the end for Central Coast. But then again, in affiliate marketing, one has learned to never be surprised by anything, so let’s wait and see. Filed under: Revenue About the Author Chris Trayhorn, Publisher of mThink Blue Book Chris Trayhorn is the Chairman of the Performance Marketing Industry Blue Ribbon Panel and the CEO of mThink.com, a leading online and content marketing agency. He has founded four successful marketing companies in London and San Francisco in the last 15 years, and is currently the founder and publisher of Revenue+Performance magazine, the magazine of the performance marketing industry since 2002.