• PHEVs Are on a Roll

    The electric vehicle first made its appearance about a century ago, but it is only in recent years - months, to be ... Read Article

    Successful Smart Grid Architecture

    The smart grid is progressing well on several fronts. Groups such as the Grid Wise Alliance, events such as Grid Week, and ... Read Article

    A Smart Strategy for a Smart Grid

    Every year, utilities are faced with the critical decision of where to invest capital. These decisions are guided by several factors, such ... Read Article

    The Smart Grid Maturity Model

    The software industry has been using maturity models to define and measure software development capabilities for decades. These models have helped the ... Read Article

    Thinking Smart

    For more than 30 years, Newton- Evans Research Company has been studying the initial development and the embryonic and emergent stages of ... Read Article

    Infrastructure and the Economy

    With utility infrastructure aging rapidly, reliability of service is threatened. Yet the economy is hurting, unemployment is accelerating, environmental mandates are rising, ... Read Article

    At Your Service

    Today's utility companies are being driven to upgrade their aging transmission and distribution networks in the face of escalating energy generation costs, ... Read Article

    The Smart Grid in Malta

    On the Mediterranean island of Malta, with a population of about 400,000 people on a land mass of just over 300 square ... Read Article

    Customer Relationships and the Economy

    A little over a year ago, the challenges facing the global energy and utilities market were driving a significant wedge between utilities ... Read Article

    An Australian Approach to Energy Innovation and Collaboration

    Just as global demand for energy is steadily increasing, so too, are the recognized costs of power generation. A recent report about ... Read Article

    Be a People Person

    I have to admit it. Despite all the exciting new technologies out there, I am finding myself to be a people person ... Read Article

    A Manifesto for Integrating Social Media Into Marketing

    You're capturing recency, frequency and monetary data about your customers. You're recording customer service contacts. You're doing your best to capture point-of-sale ... Read Article

    Understanding Technology Evolution: The Fallacy Of The S-Curve

    Understanding technological innovation is vital for marketers for several reasons. First, technological change is perhaps the most powerful engine of growth. It ... Read Article

    Finally, Advertisers Can Calculate Real ROI From Digital Advertising

    Providing advertisers with a wealth of opportunities to reach their ever-splintering audiences, the Internet has earned a reputation as the most accountable ... Read Article

    Lessons From Online Practice: New Advertising Models for All Media

    The Online Advertising Playbook aggregates and synthesizes what has been learned about online advertising during its first 10 years.[1] The book answers ... Read Article

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