• New Channels Help You Find Your Missing Audience

    If it's getting harder to reach your target market with TV and online ad campaigns, it's likely because your audience has left ... Read Article

    Mapping Your Company's 'Value DNA'

    Ever since 1896, when John Patterson, founder and CEO of NCR, held the first training class on how to sell cash registers, ... Read Article

    The Changing Influence of the CMO

    The marketing function has evolved in recent years, becoming more important to the success of the business and becoming higher profile. To ... Read Article

    Is It Time for a New Marketing Organization?

    Psst, want to know the secret to better marketing ROI? Just hire a statistician, add some complex analytical models to measure the ... Read Article

    Personalized Marketing

    INTRODUCTION: THE DREAM The relationship marketing arena stands on the cusp of its golden age, at an inflection point parallel to that ... Read Article

    Pencils and Towels

    Nothing from my marketing past could have prepared me for this meeting. Fresh from having run a large, publicly traded interactive agency, ... Read Article

    Where Are Your Customers? Try the Intersection Of Multiple Online Channels

    Your intuition tells you that reaching customers more often across more channels will inevitably improve your brand recognition. But with very little ... Read Article

    Addressing Online Social Networks

    Social networking has always been about people who trust one another coming together for support, reassurance and insight to provide and defend ... Read Article

    The Art of Creating A Community

    I admit it: I'm a user-group junkie. I got my first taste of user groups when I worked for Apple - speaking ... Read Article

    The Smart Grid Maturity Model

    The software industry has been using maturity models to define and measure software development capabilities for decades. These models have helped the ... Read Article

    At Your Service

    Today's utility companies are being driven to upgrade their aging transmission and distribution networks in the face of escalating energy generation costs, ... Read Article

    Infrastructure and the Economy

    With utility infrastructure aging rapidly, reliability of service is threatened. Yet the economy is hurting, unemployment is accelerating, environmental mandates are rising, ... Read Article

    Customer Relationships and the Economy

    A little over a year ago, the challenges facing the global energy and utilities market were driving a significant wedge between utilities ... Read Article

    The Smart Grid in Malta

    On the Mediterranean island of Malta, with a population of about 400,000 people on a land mass of just over 300 square ... Read Article

    Be a People Person

    I have to admit it. Despite all the exciting new technologies out there, I am finding myself to be a people person ... Read Article

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