• A Brand New Day for BrandNewDad.com

    Not every website sells widgets. But that doesn't mean every website doesn't need an effective home page.In this column, we chose an ... Read Article

    Home Page Makeover Unleashed

    In this first installment of Revenue Magazine's "By Design Makeover," I worked with my team at Sostre & Associates to choose one ... Read Article

    Pedro Sostre: Follow Your Passion

    Pedro Sostre is all about art and good design. And he's not afraid to voice his opinions on either subject."Most websites suck ... Read Article

    Know Your Audience

    When designing a Web site, you must take the intended audience into careful consideration. Whether the Web site is business-to-business or business-to-consumer, ... Read Article

    Coupon Hoopla

    You've been there. You're at the grocery store to buy one single item. You have your groceries on the counter, your cash ... Read Article

    Keeping Design Simple

    When building a Web site to convert sales, one must make the visitor very comfortable and try to avoid the frustrating pitfalls ... Read Article

    The Color of Success

    Color is often a forgotten factor in online design. Online merchants spend millions to hone their Web site designs, but they sometimes ... Read Article

    First Impressions and Beyond

    What's worse than a poor shopping experience? Rank it down there next to a really bad haircut, or waiting in line at ... Read Article

    Profits By Design

    Link all you want, but unless your site helps visitors find what they want while enjoying the process, they won't stick around ... Read Article

    Databasics 101

    Most small business operators have dabbled with databases, but relatively few use them to their full advantage. So here's a crash course ... Read Article

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