• It's Just Direct Marketing

    As I go around the country teaching workshops on pay per click (PPC) I get asked many varied questions on search engine ... Read Article

    Denied

    On a cold Minnesota afternoon, affiliate marketer Connie Berg checks her email fearing the worst: a message from a dream merchant saying ... Read Article

    Defend Yourself Against Click Fraud

    The sky is falling! The sky is falling!" That's what the Chicken Littles of the world would have you believe when they ... Read Article

    Don't Give in to Click Fraud Fears

    Click fraud is a potentially serious problem faced by any affiliate marketer who uses pay-per-click (PPC) search engine advertising to market their ... Read Article

    Off the Mark

    Affiliates and Web publishers who sell goods from the most popular brand name merchants are losing traffic and revenue to Web sites ... Read Article

    Three Great Search Engine Marketing Myths

    As search engine marketing has become ubiquitous and, in most marketers' minds, synonymous with generating profits from their Web sites, lore has ... Read Article

    What Clicks At Performics

    To the surprise (and delight) of many, 2004 has put the spotlight back onto e-commerce for the first time since the dot-bomb ... Read Article

    Killer Content Brings in Money

    There are three main factors that determine the success of your Web site: Effective site optimization; Site popularity; and Great content.Site optimization ... Read Article

    Search For Tomorrow

    It was the summer of 1998 when GoTo.com launched its pay-per-click (PPC) program in a fairly straightforward way. Back then, there were ... Read Article

    Four Ways to Make More Money

    Have you ever wondered why big Web sites like AOL, Yahoo and MSN don't run many cost-per-action (CPA) deals in their ad ... Read Article

    Land Rush

    Suddenly, Joe Speiser's phone rings more often than it used to.The calls are coming from venture investors and executives at some "very ... Read Article

    Beyond Search Engines

    Paid search may be driving the rebound in online advertisers, but it's also driving away the promoters with shallow pockets.Demand for paid ... Read Article

    The Write Stuff

    Imagine you're in a store. You're browsing and minding your own business. Then, all of a sudden, a pushy salesperson ruins your ... Read Article

    The Best Paid Places

    If you currently have a Web site, then I'm sure you are inundated with spam offering "guaranteed placement on more than 5,000 ... Read Article

    Searching for Your Site

    Unfortunately, many folks create a Web site and then sit back and wait for the orders to start pouring in. That strategy ... Read Article

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