• Old Dog, New Tricks

    Forrester's March report, "Email Marketing Comes of Age," finds that clickthrough rates have remained steady since 2003, at an average of 5 ... Read Article

    Look Out!

    Last night you read on your local newspaper's website about how gas prices could reach $4 a gallon this summer, so you ... Read Article

    Ringing IN and Hanging UP

    In the old days, a telephone came in two designs and had one ring. With the rise in cell phones, the styles ... Read Article

    The Wealth in Health

    A work-at-home marketer complained that he gained 30 pounds in the last few years when his home-run online marketing business became successful. ... Read Article

    Double Down: Q & A with William Cooper

    As the CEO of TradeDoubler - a Swedish performance network with a vast European presence - William Cooper has his eye on ... Read Article

    Harrison Gevirtz: The Yearling

    This sounds like any hard worker in the performance marketing space, you think. The only difference is that Gevirtz is a freshman. ... Read Article

    Sweet Charity

    If you think getting people to shop online is tough, consider the plight of nonprofit organizations. They ask people for their time ... Read Article

    The Desire to Acquire

    The new geography features auction-based ad exchanges and conglomerated companies with divisions that buy, sell and distribute ads: something that would have ... Read Article

    The Tangled Web of Link Spam

    In my last column, you were warned to "Never watch sausage being made," lest you find the process so unappetizing you'd never ... Read Article

    The Affiliate Lifestyle

    For many aspiring affiliates, the phrase Affiliate Lifestyle conjures up visions of big beautiful homes and shiny new sports cars. Graphic images ... Read Article

    Bringing Your Website Into Focus

    What can you do when you've invested in Web initiatives and it looks like the investment isn't paying off? For some industries, ... Read Article

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