Gas Markets in the New World Order by Chris Trayhorn, Publisher of mThink Blue Book, March 11, 2004 Up to the moment of Enron’s demise, the world’s gas markets flourished with manageable volatility, providing good price discovery into the forward market. Gas held an enviable position between the highly mature oil markets and the infant power markets – it had excellent liquidity, good ability to be stored, and with the aid of a hyperactive spark spread, seemingly ever-increasing demand. The backlash post-Enron has been severe and far-reaching. Investors, banks, and even company boards have lost faith in the activities of merchant trading units. This loss of confidence created a downward spiral of massive proportions, reducing the mighty to junk. Trading, once the poster child of energy companies around the world, is now the monster locked in the attic. While it is still there, still breathing, it is not something to be talked about or touted as exemplary. Ironically this is exactly the opposite of what was needed. One of the major concerns about trading units before the crash was the black box nature of reporting of their activities. What the analysts wanted and the market needed was to provide greater transparency, not less. However, many organizations feared both the public perception and what might be uncovered by being open. As a result, organizations were only willing to provide transparency once they themselves were convinced that all the controls were in place, were functioning, and that their numbers could be relied upon. Many also learned another invaluable lesson: credit risk cannot be overlooked. Credit events such as Enron happen very fast, and controls need to exist to prevent domino events causing complete market meltdown. Credit risk transcends commodities, asset infrastructures, and geographic boundaries such that a transaction in Australia or London can impact a position in Houston or Calgary. In North America, the fabric of participants in the market is changing. Financial firms own a significant amount of independent power generation capacity. Many interstate pipelines are under new ownership. The major oil companies have greater presence in merchant energy markets. Dwindling gas production has reignited interest in liquefied natural gas (LNG) facilities and infrastructure. With only four functioning US LNG terminals and demand for LNG outstripping the existing terminal capacity, 20 LNG projects have been announced in the last year. While many of these projects won’t reach full maturation because of local opposition, regulatory hurdles, or changes in economics, the terminals that do get built will change the geography of the gas markets. In Europe, the market-making US companies have retreated to their domestic market in an attempt to save their organizations. Now, the market is dominated by French and German companies that pursued M&A activities when values slumped from their peak. As Europe expands east, so do these new giants of the energy business, buying asset-backed operations and local distribution companies. The portfolio of supply is also changing with North Sea output. There is increasing demand for pipeline deliveries from Russia and North Africa. The UK is now reinvesting in LNG facilities both as receipt points in the UK and in LNG production in the Middle East and Africa. Europe is not the only market where demand for LNG is growing. In the Asia-Pacific (AP) region, there has been a substantial LNG market that is continuing to grow, and the major oil companies such as Shell are investing heavily in major projects such as the island of Sakhalin. Many would like to see LNG facilitate traded markets and believe that the best way to achieve this is through the removal of destination clauses from LNG contracts. This would allow cargoes to be easily rerouted based on market conditions. Another factor changing the game in AP is the emergence of deregulated markets in multiple locations such as Japan and Korea. As these markets are created, these countries are going through the same challenges as their predecessors as to rules of engagement, limits, and structure, but with the benefit of first- and second-generation lessons learned. As these markets mature, traders around the world will have the opportunity to create and participate in cross-theater transactions. For example, gas produced in Russia could be liquefied for export to the United States and delivery to California. The day could be close at hand where one could execute such a transaction on a single exchange. Combined heat and power (CHP) facilities may also change the energy game by allowing gas companies to compete with power companies. Until now, CHP facilities were confined to large businesses, government buildings, and hospitals, but advances in technology have made it possible to install micro-CHP in private homes, replacing the traditional heat and hot water system. These new systems still provide heat and hot water, but also 1 kilowatt (1,000 watts) of constant power, in the same footprint as the traditional household heating units. This is a boon for the gas companies since essentially they get to grow their demand volumes for marginal additional investment. But it gets better, as in most liberalized power markets, there has long been a rule designed to encourage the take-up of CHP and local generation. This rule generally states that all generators with production below a given threshold have the right to export all excess production onto the grid. Therefore, the power companies have to account for these volumes, which, in turn, increases their costs. As the unit price of these devices comes down over the next few years, the ROI may improve. From the consumer’s perspective, these units are more ecologically sound, provide cheaper power, and in the event of a power outage will keep the lights and TV on. In the event of major grid failure, or drop in transmission deliveries, a local grid could isolate itself and provide power generated by even the smallest domestic devices. The autonomic self-healing infrastructure is not far away. Another technology set to have an impact on the world stage is gas to liquid (GTL) fuel; GTL diesel substitute can be burned in most modern engines, but has the benefit of being significantly more environmentally friendly at the point of use due to its very low sulfur output. There is significant pressure on the oil majors to cease gas flaring, and GTL offers an environmental alternative to this waste of resource. The downside is the cost to build GTL processing facilities, but this expense is being cut and may soon reach reasonable levels. When GTL becomes economic, the gas industry will have a new market and demand for gas will grow further. Examining these factors in the marketplace helps to compose a picture of where the gas markets and their participants will be headed: Geography. With production in substantial decline in or near most of the industrialized nations, gas must be delivered from a greater distance either via pipeline or LNG. A single deal could cross several national boundaries and international waters. Markets will need to evolve to handle multinational, multistate commodity deals. Risk. As if the basket of risks were not large enough – credit, operational, price, commodity – the globalization of gas will add investment, transportation, geopolitical, and other complexities to risk managers’ portfolios. Just understanding the US storage position or a siloed view of industrial production will be inadequate. Management of risk will need to continue to advance in sophistication and control to keep apace. Participants. One view of this evolving market would indicate that only the large multinational companies will be positioned to operate and be profitable over the long term. Some are of the opinion that the market will be dominated and potentially controlled by the oil majors and the banks. In the interim, however, the less mature markets will attract many new entrants, and the alternative technologies may even put the consumer in the game. Markets that handle global deals may have many more possible participants than they have had historically. Regulation. Given the dramatic failure of Enron and the following collapse in confidence, the industry is becoming subject to more and more regulation. Some countries have now placed energy trading under the auspices of their financial regulators, and energy merchants are required to hold banking licenses. Finance regulatory frameworks were always more proscriptive than those in energy and have been significantly tightened over recent years. Compliance issues are going to place even greater demands on systems and resources over the coming years, with organizations having to be fully conversant and compliant in every jurisdiction in which they operate. Demand. Demand is a dicey part of the picture. In a vacuum, not only would it seem that demand will continue to incrementally rise in the industrialized nations, but many developing nations such as India and China are hurtling at light speed into conspicuous consumption. On the reverse side of the equation is that some consumption is part of a zero sum game. If an industry such as smelting leaves a high-cost country to move to AP, the consumption is not a gain or loss. Understanding the drivers behind demand trends globally will be key for market participants and all investors in gas infrastructure projects. Reserves. Reserves continue to be an enigma. They are a key factor in market and investment decisions, but for all of the industry’s technological advances in estimating reserves, predicting reserves with a high degree of accuracy is elusive. Current estimates show the former Soviet Union to have the greatest reserves, which given the instabilities, inefficiencies, and commercial difficulties in that environment may produce less than perfect supply conditions. The US National Petroleum Council’s report to Secretary of Energy Spencer Abraham indicates that production from traditional US and Canadian sources of supply is projected to be 22 percent less over the next decade than what the same group had projected in its 1999 report. Substitutes. Natural gas consumption has traditionally been affected by coal or fuel oil as electricity generation substitutes that become economical under different price scenarios. CHP and fuel cell technology, among others, also have the potential to affect the gas markets. Technology. The larger organizations will also have the ability to buy competitive advantage through investment in information and communication technology infrastructure. Integration has passed the enterprise application phase, which in many cases failed to deliver against it promises. Today companies are integrating their asset infrastructures (supervisory control and data acquisition [SCADA] to automated meter reading [AMR]) into their commercial departments, to provide data on demand throughout the enterprise. Traders have real-time data on production and demand values that allow them to reduce imbalances and associated penalties. Integration, however, no longer stops at the company firewall; it extends throughout the value net with open outcry trading being replaced not only by electronic exchanges but by trading networks and automated deal execution. Information is said to be power, but having that information and acting on it before the competition is profit. Natural gas in the new world order is not what it used to be – pump gas out of the well, transport it to a generation plant, and our stoves will light. It is vastly more complex, challenging, and intimidating. For those who see the entire landscape and incorporate that into their strategy, there will be high financial reward. The opposite is true for those without the vision or resources to prosper on the evolving natural gas stage. To all of us in the industry, it will continue to provide high drama in the years to come. Filed under: White Papers Tagged under: Utilities About the Author Chris Trayhorn, Publisher of mThink Blue Book Chris Trayhorn is the Chairman of the Performance Marketing Industry Blue Ribbon Panel and the CEO of mThink.com, a leading online and content marketing agency. He has founded four successful marketing companies in London and San Francisco in the last 15 years, and is currently the founder and publisher of Revenue+Performance magazine, the magazine of the performance marketing industry since 2002.