Do Energy Companies Really Need To Customize Their Software? by Chris Trayhorn, Publisher of mThink Blue Book, January 15, 2002 Introduction The energy industry continues to experience significant restructuring activities which are primarily changing the way energy delivery businesses (i.e., pipes and wires companies) are regulated and managed. Given the strategic uncertainty created by restructuring, utility companies are unsure about what role they will want to play in the new markets — whether they want to be an energy supplier or in retail, whether the want to operate regionally or nationally. Consequently, they are also unsure what capital investments they should be making. The restructuring process itself is in a state of uncertainty. Two key issues that remain unresolved are how a fully competitive marketplace will be implemented, and the timeframe under which restructuring will take place. However, one thing has become clear — the energy delivery business will have to cut costs. The recent events in the California energy market have many states rethinking and delaying their restructuring activities. However, the regulators are implementing performance-based rate-making/regulation (PBR) as a substitute for a competitive market. Research conducted by the META Group indicates that 75 percent of states will develop such regulatory approaches by 2003. Initially, PBR will focus on forcing cost-cutting measures through the implementation of price caps and revenue caps. The groundwork has been laid, moreover, for the regulatory agencies to focus on evaluating customer service and service reliability. Energy delivery operations applications must be capable of efficiently acquiring, managing, and analyzing this data. The ongoing restructuring and regulating activities, whether cost-control or performance measurement, require the energy delivery businesses to make IT investments in order to respond. These challenges can be met by improving efficiencies through IT and e-enabled means within the core energy delivery business. Efficiency can be improved in three major ways: • Procuring commercially available applications • Enhancing customer self-service • Distribution resource management It should also be recognized that industry restructuring has forced utilities to enter into many contingent processes that have enabled electronic relationships. For example, systems are being set up for dealing with the power exchanges, independent system operators, and energy service providers. These relationships are constantly being redefined, and this paper does not specifically address them. The focus is rather on those processes likely to endure across the various proposed business models. Cost-Cutting through Procurement of Commercially Available Applications It’s no secret that when utilities are forced into cost-cutting measures that the first strategy they consider is personnel reduction. The procurement and proper implementation of commercially available operations applications has the potential to allow for significant reductions in IT and operational staff. These actions, however, must be approached nontraditionally. Traditionally, computer applications were built to displace people. But today and in the future, these applications must instead be built to empower people. Applications to support the pipes and wires business have historically consisted of in-house development and using semi- to highly-customized vendor software. These applications have either not been integrated or were only loosely integrated via point-to-point interfaces or a batch file transfer process. This structure requires a large IT support staff for the applications and the associated interfaces, and consequently, a larger operations staff is also required because of these inefficiencies (Figure 1). At one utility, the staff required to support their previous applications, which were developed internally, has been reduced dramatically by implementing a commercially available distribution work management system and tightly integrating this implementation with a mobile workforce management solution. IT staff will be reduced from 21 positions to five, and Operations staff will be reduced by 25 percent when the implementation is completed. Figure 1 – Relative staffing levels based on commercial application implementation/integration levels Commercial best-of-breed operations applications are becoming available and replacing the custom legacy systems. The core applications are work management, mobile workforce management, outage management, and geographical information systems. However, the most common means of integration still relies on point-to-point interfaces and the batch file transfer process. More utilities are investigating using enterprise application integration, also known as a message broker middleware architecture approach for application integration. As commercial application implementation and integration continues in the core application areas of energy delivery, Figure 1 indicates a greater percentage reduction in IT staff than in operations staff, primarily for two reasons. First, the software vendor, through annual service agreements, is now providing application support/ maintenance which is approximately 15 to 20 percent of the software licensing costs (20 percent x $1,000,000 averaging licensing cost = $200,000 per year). Second, in-house legacy systems often required one to three full-time technicians to maintain the system in the production environment [two people x ($85/hour average burdened rate) x (2000 hours/year) = $340,000/year]. This represents about a 40 percent savings in ongoing IT administration/ maintenance costs, but does not include the resources needed to make upgrades to the system. Additionally, the procurement of commercial applications typically leads to less software customization. Whereas internally developed software is generally susceptible to near-continuous customization, the costs of having external customization performed are often better understood to be prohibitive. With commercial applications, an administrator typically has responsibility for multiple systems, enforcing a greater degree of business-process standardization across the energy delivery organization and providing a better understanding of the associated costs. A lot of efficiencies can be gained through using common processes and technology solutions that functionally support T&D operations across their service territory. Best-of-breed commercial applications have, embedded in the software, the best-of-the-best practices used by many utilities — providing enormous benefits to companies that use them. These benefits would usually either not be available through applications developed in-house, or would come at a much greater expense. Although some utilities may argue that their software is a competitive advantage and acquiring commercial software levels the competitive playing field, a stronger case can be made that how a utility uses data and information provides the real competitive advantage. In today’s marketplace, information is the currency of competition. Cost-Cutting through Enhancing Customer Self-Service Providing higher levels of customer self-service is required to aggressively cut costs and achieve greater levels of customer satisfaction. Each direct customer interaction with a utility employee is an expensive transaction. The IT solution to this problem must allow customers to go directly to the data without dealing with a utility representative. It has to provide them with the flexibility to access the data on their own time and from wherever they want. Enabling customers to “service themselves” will reduce the workload of energy delivery operations, making them more efficient and less costly. As utilities continue to grow through mergers and acquisitions and the pace of restructuring varies significantly among states, utilities will have to deal with a mixed-market situation, in which some states are deregulated and others are not. This too implies that the solution should allow for more external usage. In what form must the technology solution be in order to meet these requirements? The solutions must be Web-enabled, with modular integration points. Recognizing that the Internet has changed the fundamental structure of communication, the utility needs to look specifically for integrated, wholly Web-based solutions with strong business-to-business and business-to-customer self-service features. Because today’s utilities often support more than a million customers over service territories encompassing hundreds of thousands of square miles, exploiting the power of the Internet as a self-service vehicle can be just as convenient for them, as well. One example is the ability for the customer to make appointment-based service requests without calling a customer service representative. Approximately 80 to 90 percent of the work requested by customers (short duration, no formal planning, and no material requirements other than truck stock) can be addressed through self-service, if the utility has implemented a commercial mobile workforce management system that provides Web-based access. Historically, customers have had to go through a CSR to determine whether sufficient resource availability (primarily, field service representatives) existed to meet the customer’s requested service appointment date and time. The CSR did not have up-to-date information about field-service representative availability — typically only an estimate, based on the number of FSRs expected to be working in a specific geographic location at the time. More recent mobile workforce management applications provide the capability for the customer to initiate a service request and select a convenient, available appointment date and time based on real-time resource availability — and without the intervention of a CSR. Customers can then track the status of their service request and reschedule or cancel, if necessary. This capability is available 24 hours a day. As markets become competitive, another Web-based function that would be useful for utilities is to keep large commercial and industrial customers informed. Large customers need access to detailed records of their energy usage and analytical tools to help them better understand how their usage patterns and electric rates interact to affect their electricity bills. Failure to provide this information can be a strong detriment to customer loyalty. Statically, historical load information is available through periodic meter readings. Automated meter reading (AMR) can provide real-time load and usage data to customers through a Web interface. Using commercially available analytical tools, this service can provide your customers with important information, such as usage history, average load profiles, load duration curves, etc., and the ability to postulate different electricity costs based on different pricing schemes and varying the utility’s electric usage profile. A third example that emphasizes the need for modular integration is found in work scheduling. As commercial best-of-breed operations applications are being embraced, substantially overlapping scheduling functionality exists with the distribution work management, mobile workforce management, and outage management system applications. It’s important for utilities to understand that multiple systems can impair an organization’s efficiency in resource management. Scheduling work in multiple systems can result in over- or under-committing resources — particularly work crews. Also, as utilities reshape their businesses in response to restructuring activities, they may increasingly interact with third parties, through the acceptance of work and providing service for others. Figure 2 illustrates how a utility might respond. In this scenario, the Distribution Work Management System supports the core Distribution Work Management processes. Field completion is also supported with a mobile workforce management application. Work initiated in either the Customer Information System or the Outage Management System is submitted the Distribution Work Management System and essentially passes directly to Work Scheduling for resource commitment and completion time. The Distribution Work Management System becomes the system of reference for managing all resources (i.e., labor, materials, and equipment). Figure 2 – Utility modular scheduling scenario See Larger Image Two other uses can be made of the utility’s work scheduling. First, utilities typically contract 50 percent or more of their work to third parties. Third parties can be given access to work schedules via a Web interface, which provides the utility with better control over contracted activities. The second use involves the utility providing scheduling services to local third-party HVAC, plumbing, companies. The utility has the option of providing the scheduling services and making the results known to the third parties through either a Web interface or by making the work scheduling available similar to that of contracted work. The utility could also extend its mobile workforce management solution to them, as well. These examples clearly point to the need for modular integration in work scheduling as well as other processes. Emerging Opportunities in Distribution Resource Management Distribution resource management is a phrase that is being used by the META Group and other vendors to describe an integrated suite of applications, similar to enterprise resource management or enterprise asset management systems, but designed specifically for the distribution lines of business. The core systems typically include work management, mobile workforce management, GIS, and outage/distribution management. It may include other systems, such as network planning/analysis and automated meter reading. It also includes the integration framework for these systems as well as back- and front office connectivity. Figure 3 shows an example of Service Interruption/Restoration. This figure shows how incorporating AMR with outage management and other Distribution Resource Management applications can deliver a more complete, timely, and accurate picture of the energy delivery network. Historically, although SCADA systems provide real-time outage information at the distribution substation level, many utilities still rely heavily on customer calls and visual inspections by field personnel to determine the extent and cause of the outage. The integration of AMR with Outage Management extends the outage detection capability to the customer premise level. The number of discrete detection points can be more than 500 times that of the locations typically monitored by SCADA. For the customer, there are several advantages: • The utility may know about service interruptions before the affected customer, and may restore power without the customer ever knowing it was interrupted. • The utility can confirm that service has been restored without customer contact. Service crews can focus on other interruptions instead of confirming restoration. • Outage locations can be identified more quickly, resulting in shorter outages. Figure 3 – Service interruption/restoration DRM example AMR is more than just a pipe dream for two reasons: advancements in AMR technology have made it practical, and, although there is significant initial capital investment in deploying AMR, third parties have already made the investment and are offering AMR services in exchange for transaction fees and data brokering arrangements. Conclusion As restructuring continues, energy delivery businesses must reduce costs, but they can’t lose site of the need to invest in e-enabled means and IT support. Significant cost-cutting from IT and operations staff reductions is possible as utilities begin to implement and integrate commercially available operations applications and replace their old in-house applications. Utilities must also concentrate on providing customer self-service — not only as an option, but as a truly necessary function. Utilities will need to look specifically for integrated, wholly Web-based solutions with strong B2B and B2C self- service features. Distribution Resource Management is evolving. Automated Meter Reading, working in concert with Outage Management and other DRM applications, can deliver a more complete, timely, and accurate picture of the energy delivery network. Finally, it should be recognized that the restructuring events have forced utilities to enter into many contingent processes and enabling electronic relationships. Although this work can’t be ignored, it must not blind utilities from focusing on those processes that are needed to create business value across the various business models. Filed under: White Papers Tagged under: Utilities About the Author Chris Trayhorn, Publisher of mThink Blue Book Chris Trayhorn is the Chairman of the Performance Marketing Industry Blue Ribbon Panel and the CEO of mThink.com, a leading online and content marketing agency. He has founded four successful marketing companies in London and San Francisco in the last 15 years, and is currently the founder and publisher of Revenue+Performance magazine, the magazine of the performance marketing industry since 2002.