Are you delivering the information needed to fuel growth for your enterprise? by Chris Trayhorn, Publisher of mThink Blue Book, November 15, 2000 A recent study of 153 cross-industry chief financial officers (CFOs) reveals that commercialsectorCFOs (those in manufacturing, high tech, transportation, retail and communicationsenterprises) understand more clearly than other CFOs what capabilities finance functionsrequire to deliver value to their organizations. Commercial-sector CFOs place a high priorityon delivering the real-time information that can fuel growth and innovation and improvereturn on investment (ROI). The study suggests, however, that there is a large gap betweenthe priority commercial-sector CFOs place on this critical information and their ability todeliver it. Filed under: White Papers Tagged under: Utilities About the Author Chris Trayhorn, Publisher of mThink Blue Book Chris Trayhorn is the Chairman of the Performance Marketing Industry Blue Ribbon Panel and the CEO of mThink.com, a leading online and content marketing agency. He has founded four successful marketing companies in London and San Francisco in the last 15 years, and is currently the founder and publisher of Revenue+Performance magazine, the magazine of the performance marketing industry since 2002.