White Papers Lessons From Online Practice: New Advertising Models for All Mediaby Chris Trayhorn, Publisher of mThink Blue Book on August 1, 2008 The Online Advertising Playbook aggregates and synthesizes what has been learned about online advertising during its first 10 years.[1] The book answers a challenge posed to The Advertising … Read Article B-to-B Online and Interactive Marketing: Cutting Through The Hypeby Chris Trayhorn, Publisher of mThink Blue Book on August 1, 2008 Online advertising, social networking, search engine marketing, Internet broadcasting, wikis, Web 2.0… What do these terms mean for your B-to-B marketing strategy? How do you harness the power … Read Article Sponsored Searchby Chris Trayhorn, Publisher of mThink Blue Book on August 1, 2008 Search and navigation are different behaviors, yet search engines are used to doing both. This means a good search engine can handle search and navigation requests. Google’s popularity … Read Article Web Analytics: The Non-Scary, Non-Techie Versionby Chris Trayhorn, Publisher of mThink Blue Book on August 1, 2008 You’re capturing recency, frequency and monetary data about your customers. You’re recording customer service contacts. You’re doing your best to capture point-of-sale information and correlate it with direct … Read Article A Manifesto for Integrating Social Media Into Marketingby Chris Trayhorn, Publisher of mThink Blue Book on August 1, 2008 You’re capturing recency, frequency and monetary data about your customers. You’re recording customer service contacts. You’re doing your best to capture point-of-sale information and correlate it with direct … Read Article Understanding Technology Evolution: The Fallacy Of The S-Curveby Chris Trayhorn, Publisher of mThink Blue Book on August 1, 2008 Understanding technological innovation is vital for marketers for several reasons. First, technological change is perhaps the most powerful engine of growth. It fuels the emergence of new brands, … Read Article Leveraging the Data Deluge: Integrated Intelligent Utility Networkby Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2008 If you define a machine as a series of interconnected parts serving a unified purpose, the electric power grid is arguably the world’s largest machine. The next-generation version … Read Article The GridWise Olympic Peninsula Projectby Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2008 The Olympic Peninsula Project consisted of a field demonstration and test of advanced price signal-based control of distributed energy resources (DERs). Sponsored by the U.S. Department of Energy … Read Article Wind Energy: Balancing the Demandby Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2008 In recent years, exponential demand for new U.S. wind energy-generating facilities has nearly doubled America’s installed wind generation. By the end of 2007, our nation’s total wind capacity … Read Article Ontario Pilotby Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2008 Smart metering technologies are making it possible to provide residential utility customers with the sophisticated “smart pricing” options once available only to larger commercial and industrial customers. When … Read Article Con Edisonby Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2008 Consolidated Edison Co. of New York (Con Edison) is a regulated utility serving 3.2 million electric customers in New York City and Westchester County. The company recognized that … Read Article Pepco Holdings, Inc.by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2008 The United States and the world are facing two preeminent energy challenges: the rising cost of energy and the impact of increasing energy use on the environment. As … Read Article Business Intelligence: The 'Better Light Bulb' for Improved Decision Makingby Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2008 Although some utilities have improved organizational agility by providing high-level executives with real-time visibility into operations, if they’re to be truly effective, these businesses must do more than … Read Article Improving Call Center Performance Through Process Enhancementsby Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2008 The great American philosopher Yogi Berra once said, “If you don’t know where you’re going, chances are you will end up somewhere else.” Yet many utilities possess only … Read Article Meeting Future Utility Operating Challenges With a Smart Gridby Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2008 The classical school of utility operations prescribes four priorities, ranked in the following descending order: safety, reliability, customer service and profit. Although it’s not hard to engage any … Read Article The Smart Grid: A Balanced Viewby Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2008 Energy systems in both mature and developing economies around the world are undergoing fundamental changes. There are early signs of a physical transition from the current centralized energy … Read Article Customer Service in the Brave New World of Today's Utilitiesby Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2008 A NEW GENERATION OF CUSTOMER Today’s utility customers are energy dependant, information driven, technologically advanced, willing to change and environmentally friendly. Their grandparents prompted utilities to develop and … Read Article Software-Based Intelligence: The Missing Link in the SmartGrid Visionby Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2008 Achieving the SmartGrid vision requires more than advanced metering infrastructure (AMI), supervisory control and data acquisition (SCADA), and advanced networking technologies. While these critical technologies provide the main … Read Article« Previous 1 2 3 4 5 6 7 … 16 17 18 19 Next »