White Papers Lessons From Online Practice: New Advertising Models for All Mediaby Chris Trayhorn, Publisher of mThink Blue Book on August 1, 2008 The Online Advertising Playbook aggregates and synthesizes what has been learned about online advertising during its first 10 years.[1] The book answers a challenge posed to The Advertising … Read Article B-to-B Online and Interactive Marketing: Cutting Through The Hypeby Chris Trayhorn, Publisher of mThink Blue Book on August 1, 2008 Online advertising, social networking, search engine marketing, Internet broadcasting, wikis, Web 2.0… What do these terms mean for your B-to-B marketing strategy? How do you harness the power … Read Article Sponsored Searchby Chris Trayhorn, Publisher of mThink Blue Book on August 1, 2008 Search and navigation are different behaviors, yet search engines are used to doing both. This means a good search engine can handle search and navigation requests. Google’s popularity … Read Article Web Analytics: The Non-Scary, Non-Techie Versionby Chris Trayhorn, Publisher of mThink Blue Book on August 1, 2008 You’re capturing recency, frequency and monetary data about your customers. You’re recording customer service contacts. You’re doing your best to capture point-of-sale information and correlate it with direct … Read Article A Manifesto for Integrating Social Media Into Marketingby Chris Trayhorn, Publisher of mThink Blue Book on August 1, 2008 You’re capturing recency, frequency and monetary data about your customers. You’re recording customer service contacts. You’re doing your best to capture point-of-sale information and correlate it with direct … Read Article Understanding Technology Evolution: The Fallacy Of The S-Curveby Chris Trayhorn, Publisher of mThink Blue Book on August 1, 2008 Understanding technological innovation is vital for marketers for several reasons. First, technological change is perhaps the most powerful engine of growth. It fuels the emergence of new brands, … Read Article Plugging in the Consumerby Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2008 Thanks to new technologies and the spirit of independence and empowerment fostered by the digital age, consumers are taking on broader and more active roles in an increasing … Read Article Utility Mergers and Acquisitions: Beating the Oddsby Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2008 Merger and acquisition activity in the U.S. electric utility industry has increased following the 2005 repeal of the Public Utility Holding Company Act (PUHCA). A key question for … Read Article Achieving Decentralized Coordination In the Electric Power Industryby Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2008 For the past century, the dominant business and regulatory paradigms in the electric power industry have been centralized economic and physical control. The ideas presented here and in … Read Article The Technology Demonstration Centerby Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2008 When a utility undergoes a major transformation – such as adopting new technologies like advanced metering – the costs and time involved require that the changes are accepted … Read Article How Intelligent Is Your Grid?by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2008 Many people in the utility industry see the intelligent grid — an electric transmission and distribution network that uses information technology to predict and adjust to network changes … Read Article The Virtual Generatorby Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2008 Electric utility companies today constantly struggle to find a balance between generating sufficient power to satisfy their customers’ dynamic load requirements and minimizing their capital and operating costs. … Read Article Leveraging the Data Deluge: Integrated Intelligent Utility Networkby Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2008 If you define a machine as a series of interconnected parts serving a unified purpose, the electric power grid is arguably the world’s largest machine. The next-generation version … Read Article The GridWise Olympic Peninsula Projectby Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2008 The Olympic Peninsula Project consisted of a field demonstration and test of advanced price signal-based control of distributed energy resources (DERs). Sponsored by the U.S. Department of Energy … Read Article Wind Energy: Balancing the Demandby Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2008 In recent years, exponential demand for new U.S. wind energy-generating facilities has nearly doubled America’s installed wind generation. By the end of 2007, our nation’s total wind capacity … Read Article Ontario Pilotby Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2008 Smart metering technologies are making it possible to provide residential utility customers with the sophisticated “smart pricing” options once available only to larger commercial and industrial customers. When … Read Article Con Edisonby Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2008 Consolidated Edison Co. of New York (Con Edison) is a regulated utility serving 3.2 million electric customers in New York City and Westchester County. The company recognized that … Read Article Pepco Holdings, Inc.by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2008 The United States and the world are facing two preeminent energy challenges: the rising cost of energy and the impact of increasing energy use on the environment. As … Read Article« Previous 1 2 3 4 5 6 7 … 16 17 18 19 Next »