• White Papers

    The Path of Transition to a Wires Company: A Case for Embracing Change

    by Chris Trayhorn, Publisher of mThink Blue Book on November 15, 2000

    The choice between mobilizing for a fight or embracing change may now seem obvious, but there were many that chose the former path, wasting significant resources and time. … Read Article

    With Deregulation and Competition, Energy Companies Embrace EBPP as an Effective CRM Tool

    by Chris Trayhorn, Publisher of mThink Blue Book on November 15, 2000

    Deregulation and Billing While customers in deregulated utility markets face a barrage of marketing materials from new entrants into the marketplace and comprehensive educational programs sponsored by utility … Read Article

    Strategic Mergers and Acquisitions in the Utilities Industry

    by Chris Trayhorn, Publisher of mThink Blue Book on November 15, 2000

    Do utilities really know what they are doing, or are they just following the trend? What do the transactions say about the company’s strategic objectives? What does it … Read Article

    Recurring Payments by MasterCard

    by Chris Trayhorn, Publisher of mThink Blue Book on November 15, 2000

    Through deregulation, federal and state government reforms, and rising competition, utilities are faced with tough challenges. There is increasing pressure to reduce costs and increase operating efficiencies, while … Read Article

    So Now You’re In-Charge of an Unregulated Generation Company

    by Chris Trayhorn, Publisher of mThink Blue Book on November 15, 2000

    You’ve probably just been named to head an acquired portfolio of generation assets. Or maybe you’re one of the visionaries who “led” your company through the regulatory hurdles … Read Article

    Customer Interaction in the Digital Age: Strategies for Improving Satisfaction and Loyalty

    by Chris Trayhorn, Publisher of mThink Blue Book on November 15, 2000

    Introduction The rapid growth and evolution of the Internet as a customer contact channel has had profound implications on the way traditional companies conduct business. Today, those who … Read Article

    E-Energy: The Impact of the Internet on the Energy Industry

    by Chris Trayhorn, Publisher of mThink Blue Book on November 15, 2000

    Introduction Inconsistent regulations across states and lack of standards for independent energy transactions have created significant challenges and inefficiencies for the key participants to those transactions. But the … Read Article

    Smart Metering Provides Competitive Advantages To Energy Service Providers

    by Chris Trayhorn, Publisher of mThink Blue Book on November 15, 2000

    Introduction For many years, meters had served only to measure the amount of kilowatts per hour being consumed, and the purpose of this measurement was simply to generate … Read Article
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