The Emergence of the Intelligent Utility: A New View of Service Delivery by Chris Trayhorn, Publisher of mThink Blue Book, May 14, 2007 Utilities encountered a decade of challenges in the 1990s – utility diversification, attempts to adjust to emerging regulatory opportunities and distractions from extended investment strategies. Consequently, in the early 2000s, many of these utilities began to reevaluate their business practices and followed a “back to basics” approach to recover from the failed strategies of the earlier era. While the elimination of noncore business activities may have helped to shore up those utilities’ financial condition, the strategy proved ineffective in addressing the core challenges of an aging infrastructure, aging workforce and much-needed gains in productivity. Now utilities are searching for and embracing new strategies for managing assets and performing work – strategies that are both pragmatic enough to deliver results today, yet forward-thinking enough to provide continued leverage in the future. The aim is to achieve service transformation, to completely make over the methodology and infrastructure supporting the delivery of services to customers. Many are beginning to look for new ways to create an intelligent utility platform – an intelligent infrastructure, if you will – to drive improved productivity and achieve better business results. The results of this strategy validate the fact that harnessing an emerging and maturing intelligent infrastructure can help utilities employ new strategies and technology and reach the goal of service transformation. Back to Basics – It’s Not Enough The back-to-basics trends of the past decade were survival tactics deployed in the face of increasing cost pressures, which have created a constant struggle to satisfy escalating market expectations. Mandates to cut costs, coupled with the need to improve infrastructure and customer satisfaction levels, have created seemingly conflicting objectives. As with most industries, the entire utilities cost structure has continued to increase, adding fuel to this already volatile equation. Labor costs, long recognized as a major portion of the service delivery expense, have continued to rise while labor resources have become scarcer, creating still more concern. Transportation costs also increased well above historical highs and must be included in the growing cost spiral. In addition to these tangible impacts on cost, more elusive “relationship” elements have begun exerting pressure on utilities. Investor-owned utilities have had to deal with the high expectations of Wall Street, demanding 5 to 6 percent profit growth, while organic growth remained at less than 3 percent in most areas. Moreover, the entanglement of the customer relationship with the regulatory relationship became critically important as many utilities found it essential to seek rate changes. It has become clear that the need to meet the regulatory and customer goals for greater reliability, improved levels of service and stable rates has further increased the stakes for transformation. In short, these changes cannot be achieved via a simple back-to-basics strategy. But solving this conundrum requires new solutions and strategies to transform the way service is delivered. The outcome must impact the three most critical aspects and financial-consequence areas of the utility business – its assets, customers and workforce. Fortunately, there is a solution to drive change and yield results. The Intelligent Infrastructure A new paradigm is changing the way assets are managed and work is executed. It is enabled by an emerging and maturing Intelligent Infrastructure (see Figure 1). This intelligent infrastructure correlates with the concept of the intelligent grid. The intelligent infrastructure allows technologies to link between IT software systems and the tangible assets within the infrastructure, which, in turn, enables the physical tracking of vehicles and people, providing sensing capabilities to alert when assets are failing, and including communication capabilities to interconnect the elements and systems within the enterprise. Being able to leverage these technologies is a recent phenomenon, but it is also a realistic solution. Moreover, the cost provides a reasonable return on investment. The data-enabled 800 MHz radio systems are relics of the utility industry’s past; complete intelligent infrastructures are the tools of today’s savvy management team. We now have extensive tools that can directly impact the efficiency of any work process. These tools support a new strategy for how we manage assets and deploy our workforce – appreciably impacting the results we achieve. Addressing the Challenges – The Business Case for Service Transformation So what exactly is involved in service transformation? What must a utility do to become an “intelligent utility”? The underlying business case for service transformation – harnessing the intelligent infrastructure, embracing a new strategy and employing solutions designed to enable execution of this strategy – can be illustrated by looking at several interrelated areas: Sweating the Assets – An Aging Infrastructure Capturing Business Knowledge – An Aging Workforce Creating a Platform for Consolidation – The Enterprise View Improving Worker Productivity – Enterprise Workforce Management Coupling People and Parts – The Fusion of Supply Chain and Work Sweating the Assets – An Aging Infrastructure The utility industry is clearly dependent on a highly distributed yet interdependent infrastructure to deliver the utility commodity. The health of that generation, transmission and distribution network is a key determinant of the business results achieved. For example, research shows that the industry as a whole is based on an aging infrastructure, where the average age of transformers is 38 years – a significant statistic in light of their typical 40-year design life. In fact, the recurring joke in the industry is that most of the nation’s power distribution systems are now eligible for AARP membership. Compound this with documented studies indicating that the failure rate on transformers escalates to 50 percent at 50 years, and the stage is set for disaster.[1] While simply replacing this infrastructure is an obvious answer, it is clearly not practical and it’s much too expensive. Modernization must be combined with strategies for “sweating the assets” in order to extend their useful life – on an individual component basis. Specialized software is at the heart of the new maintenance strategies and techniques that will let utilities walk the tightrope. This approach allows for the network to be modernized at a robust pace and takes fullest advantage of components already in place – while continuing to ensure safe and reliable power. Capturing Business Knowledge – An Aging Workforce Utilities must also acknowledge that the workforce itself is aging. In fact, statistics show that the median age of employees in the utility industry is higher than in other lines of work, and a noteworthy spike exists in the 45 to 54 age group.[2] These facts point toward a looming crisis for labor replacement and knowledge retention, creating an urgent need to standardize practices and capture knowledge in systems. The classic utility culture relies heavily upon “lore” passed down through mentors and trainees. It’s also based on the traditional expectation of a stable workforce. In today’s work environment, however, it’s no longer safe to count on an ongoing supply of lifetime and intergenerational employees. New workers must have the knowledge-bearing tools to guide them through processes at experienced levels. As noted by one leading utility expert, “The system needs the benefit of 20 years of experience, not the worker.” It’s a daunting prospect, but this forecasted attrition rate should serve as a catalyst for change, driving the implementation of technology-achieved productivity gains to offset hiring needs. Creating a Platform for Consolidation – The Enterprise View Consolidation is yet another emerging trend in the market. Consolidation opportunities and drivers exist at several levels. One is the opportunity to expand systems to break down traditional silos and take an enterprise view of the service delivery functions spanning customers, assets and workforce. The norm of siloed information, with each organization having its own systems, is giving way to an enterprisewide view that yields significantly improved results and better performance. For example, a December 2006 Aberdeen study shows that standardized, enterprisewide, proactive maintenance processes not only increase asset uptime and availability and asset productivity (as a percentage of capacity) over ad hoc maintenance processes, they also decrease service and maintenance costs as a percentage of revenue. Furthermore utilities are seeing these results to a greater extent than other asset-intensive industries because they are twice as likely to use standardized, enterprisewide maintenance processes.[3] These types of results are above and beyond the typical impact of simply eliminating redundant systems. However, the key is having a single platform capable of being configured to meet the business needs of multiple users. Another element of the consolidation trend is to enable effective post-merger assimilation. There is a unique source of business value in having highly scalable systems that can absorb multiple companies into a single entity. Thus, common trends seek to drive consolidation business value in order to: Deploy applications on an enterprise basis to handle “any work type, anywhere, by anybody”; Standardize business practices and streamline processes; Create supply chain efficiencies; Reduce integration complexity; and Focus on fewer, more strategic vendors. Improving Worker Productivity – Enterprise Workforce Management Improving worker productivity is a common goal, but it can be tricky to quantify the gains realized. One place where tangible benefits can be rapidly achieved is in the area of enterprise workforce management. The problem is easy to define: The typical utility field worker is on the job and able to work only 1.6 to 2.8 hours per day. This provides an enormous opportunity for immediate productivity improvements ranging from 20 to 35 percent. This requires three interrelated capabilities, shown in Figure 2: A resource management platform capable of managing workforce availability; An assignment tool to automate the optimal distribution of work across the available workforce; and A mobile data infrastructure to feed the work to the appropriate technician. In the past, these tools have been limited in several ways. First, the capabilities have only been deployed against individual work groups. Therefore, sharing of resources across the organization has been hampered, as technicians cannot be easily redeployed to respond to the ebb and flow of business needs – regardless of work type (e.g., construction, inspection and maintenance, repair or service). Work assignment is thus not based on skills and work proximity, but on the basis of arbitrary organization and system silos. Second, past deployments have not leveraged significant advancements in the area of optimization technology, which facilitates the assignment of work to the right technician, with the right skills, parts and tools to do the job. Optimal assignment yields huge savings, as this minimizes drive time and increases productivity. But, it’s a problem that cannot be easily solved without the aid of technology. Consider that 10 jobs can be ordersequenced in more than 3 million different ways. Each yields a different business result in terms of efficiency and effectiveness. Utilities deal with hundreds, if not thousands, of orders per day across tens, if not hundreds, of technicians; clearly, the correct assignment and sequencing of work can yield phenomenal benefits. Third, all of this potential benefit is lost without the ability to communicate reliably with the field. No plan is immune to the test of reality once the truck rolls out of the yard. Thus, it is essential to harness the intelligent infrastructure to react to changes, so that work can be deployed to the right resource and without being constrained by the tools’ lack of connectivity. Coupling People and Parts – The Fusion of Supply Chain and Work One of the most dramatic areas for productivity improvement is often overlooked. It is the ability to link people and parts, fusing the supply chain aspects of the business with the work management aspects. Most work requires specific parts matched with skilled labor for the job to be completed correctly. Moreover, an effective asset management strategy must take into consideration both supply and demand. Spare parts often comprise 80 percent of the purchasing department’s transaction volume in a utility maintenance environment, yet the primary reason for delay in completion of work assignments is the lack of necessary parts. Supply chain systems designed to be companions to financial systems, rather than work management systems, do not have the needed functionality, process orientation or work flows for achieving optimal asset life cycle management results. A major Tier 1 utility in North America recently quantified the importance of recognizing and implementing this strategy. The utility found that linking people and parts in its asset life cycle management enabled the following benefits: Energy delivery headcount reduced from 326 to 217 employees; Inventory decreased from $121M to $56M; 93 percent fill rate increased to 99.9 percent; 0 percent material invoice automation increased to 90 percent; 0 percent automated purchase orders increased to 73 percent; and 49 supply facilities reduced to 28. A New View of Service Delivery – Leveraging the Intelligent Infrastructure Achieving maximum benefits and savings requires a holistic view of the business, as savings in one area is often affected by another. While each organization will choose an area to focus on first, a calculated – and often evolutionary – enterprisewide strategy must be articulated as well. Just as the intelligent infrastructure connects the dispersed and disparate components of the utility’s network of assets, service delivery management connects a complex web of highly interrelated business processes. Having a “process- centric” perspective is paramount to driving change. So the need for an intelligent infrastructure is even more critical to success! A simple way of looking at this is in the context of work management activities. One can easily see how work planning, work allocation and work execution all impact each other, as shown in Figure 3. Many organizations fail to implement a sound strategy – and solutions – for ensuring that the right work is being performed. A combination of preventive and predictive planning strategies can overcome this liability. Traditional field service solutions don’t tell you anything about whether specific work should have been identified at the project outset. These tools can help get technicians started working faster, but they don’t provide any analytics to help determine if the task was truly needed in the first place. The next step focuses on work allocation. In determining how to optimize work assignments, organizations must consider the skill match with technicians, parts availability and work and schedule prioritization. Only when you’ve determined the appropriate work to be done and the optimum sequence for executing that work, are you ready to perform the work. And then, you need mobile support. Plans are outdated as soon as the technician is given the day’s schedule, and good intentions fall apart in the unpredictable real-world environment. Therefore, the ability to address, augment and modify that optimized plan on a real-time basis completes the process of carrying out work in the most efficient and effective way. Summary The intelligent infrastructure, along with a new view of service delivery and appropriate technology tools, enables pragmatic yet progressive means to achieve transformational results. Service delivery management recognizes the optimum chain of work logistics, leading utilities to identify and prioritize better; to improve the match of resources, parts and work management; and, finally, to execute with ongoing real-time contact and continually refine work plans to reflect changing circumstances. This supports the planning, allocation and execution for achieving excellence in service delivery, effectively delivering on the promise of the intelligent utility. Endnotes 1. William H. Bartley, “Life Cycle Management of Unility Transformer Assets: p.6. (http://www.serveron.com/downloads/dl_files/HSB.Bill%20Bartley.Life%20Cycle%20Management%20of%20Utility%20Transformer%20Assets.pdf) 2. U.S. Bureau of Labor Statistics, 2005 3. Collaborative Asset Maintenance Strategies, Mark Vigoroso, Michael Israel; Aberdeen Group Inc., December 2006. Filed under: White Papers Tagged under: Utilities About the Author Chris Trayhorn, Publisher of mThink Blue Book Chris Trayhorn is the Chairman of the Performance Marketing Industry Blue Ribbon Panel and the CEO of mThink.com, a leading online and content marketing agency. He has founded four successful marketing companies in London and San Francisco in the last 15 years, and is currently the founder and publisher of Revenue+Performance magazine, the magazine of the performance marketing industry since 2002.