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    Featured Article

    PMA Report: Coupons and Loyalty Programs Dominate. DSPs Surge

    by Chris Trayhorn, Publisher of mThink Blue Book on November 5, 2024

    The 2024 U.S. Performance Marketing Association (PMA) survey offers significant insights into current trends among U.S. brands using affiliate programs. Key takeaways include: The 2024 U.S. Performance Marketing Association (PMA) Brand Survey offers a… Read Article

    Recent Articles

    FTC Cracks Down on Fake Reviews: Affiliate Marketers Brace for Impact

    by Chris Trayhorn, Publisher of mThink Blue Book on October 21, 2024

    The Federal Trade Commission (FTC) has unveiled a groundbreaking rule aimed at combating fake reviews and testimonials. While … Read Article

    Four Key Trends Shaping Affiliate Marketing

    by Chris Trayhorn, Publisher of mThink Blue Book on October 21, 2024

    The affiliate marketing industry is undergoing significant transformations as it approaches a projected global value of $15.7 billion … Read Article

    How to Never Leave Peak Season: Consumer Vertical Seasonality Guide

    by Taras Kiseliuk, CEO of ClickDealer on September 30, 2024

    If you had to guess the percentage by how much sales increase on Black Friday compared to an … Read Article

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    How to Never Leave Peak Season: Consumer Vertical Seasonality Guide

    by Taras Kiseliuk, CEO of ClickDealer on September 30, 2024

    If you had to guess the percentage by how much sales increase on Black Friday compared to an ordinary day, what number would you give? In the UK, … Read Article

    How to Comply With and Defend FTC “Made in USA” Labeling Rule Matters

    by Richard B. Newman on June 24, 2024

    The U.S. Federal Trade Commission has been imposing increasingly more severe monetary penalties against company’s for falsely representing that products are “Made in USA” in violation of the … Read Article

    The State of Mobile in 2024

    by Chris Trayhorn, Publisher of mThink Blue Book on June 6, 2024

    An interview with Taras Kiseliuk, CEO of ClickDealer In an insightful interview, Taras Kiseliuk, ClickDealer’s CEO delves into the transformative trends in mobile affiliate marketing over the past … Read Article

    Creating A Best-Of-Breed Publisher Platform

    by Chris Trayhorn, Publisher of mThink Blue Book on May 28, 2024

    An interview with FlexOffers’ Chuck Ryan FlexOffers has been a Blue Book top 5 network for several years now, a huge achievement in an industry dominated by giant … Read Article

    A Guide To Achieving Success With Publisher Partnerships For Pay-Per-Call

    by Van Levine, Senior Affiliate Manager, Digital Media Solutions (DMS) on May 23, 2024

    In the performance marketing landscape, mastering pay-per-call campaigns demands a strategic blend of innovation and collaboration. Here, we unpack a detailed roadmap to elevate your campaigns, which can … Read Article
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