3 Big Takeways On Publicis Buying Epsilon/CJ

Publicis Groupe this week agreed to purchase Commission Junction’s parent company Epsilon. The $4.4 billion deal emphasizes once again the importance of affiliate marketing in the age of big data. Major consumer-facing advertisers are desperate for ways to compete against Amazon and the key to that is first-party data.¬†Affiliate networks are fantastic vehicles for gathering … Continue reading 3 Big Takeways On Publicis Buying Epsilon/CJ