EMC® Corporation (NYSE: EMC) is the world’s leading developer and provider of information infrastructure technology and solutions that enable organizations of all sizes to transform the way they compete and create value from their information. A key part of the information infrastructure is EMC Documentum content management and archiving software. Organizations utilize a single platform to work with their content, where they collaboratively create, manage, deliver and archive the content that drives business operations, from documents and discussions to email, Web pages, records and rich media. As a result, EMC Documentum customers, which include thousands of the world’s most successful organizations, harness corporate knowledge, accelerate time to market, increase customer satisfaction, enhance supply chain efficiencies and reduce operating costs, improving their overall competitive advantage.
EMC Documentum Enterprise Marketing Solution
Many companies with the world’s most valuable brands use EMC Documentum software to manage their brands and marketing content, streamlining critical processes while delivering highly personalized communications.
The EMC Documentum Solution for Enterprise Marketing runs various marketing applications on a unified technology platform that combines a digital asset repository with process management, multi-channel publishing, and analytic and reporting capabilities.
The marketing applications address the following functions:
- Brand Management – Manage digital brand assets with a toolset for storing, searching, accessing, modifying, and repurposing rich media assets; these include photographs, design graphics, video, and flash animations. The central repository, intelligent content handling capabilities, and automatic workflows help ensure the right assets are used with the right campaign.
- Interactive Communications – Deliver highly personalized and dynamic content through multi-channel publishing and promote bi-directional communications with Web 2.0 applications. Web content management, dynamic XML delivery, and publishing workflows help ensure the right message is delivered to the right audience.
- Marketing Resource Management (MRM) – Define campaign plans, calendars, and budgets, and integrate with MRM applications such as Aprimo, SAS, and Unica. Reporting and dashboard functions help ensure campaigns are executed on time and within budget.
- Relationship Marketing – Leverage relationship management systems, including tools for working with contact management databases, customer segmentation, and lead tracking. These systems and tools help ensure companies execute segmented campaigns and turn leads into sales.
Why the EMC Documentum Enterprise Marketing Solution?
Google, YouTube, Facebook, Blogger, and other social computing technologies have reshaped our thinking about the brand experience. At the same time, as traditional advertising and mass media channels exhibit declining effectiveness, organizations are examining which marketing efforts really work. Consider that marketing budgets are, generally, flat or decreasing, and we see that marketing professionals are under increasing pressure to show a return on marketing spending. As marketing groups try to demonstrate their relevance to the business, they are essentially required to do more with less.
EMC, makers of market-leading content management and archiving software, brings an end-to-end approach to creating and managing new interactive experiences, automating and tracking the underlying processes, and delivering highly personalized and dynamic communications.