Rob Key

Rob Key is the CEO and founder of Converseon, an agency specializing in Web 2.0 marketing for brands.

Formerly head of the Innovations Group at a division of Young & Rubicam and member of the WPP.com board, Rob founded Converseon in 2001 to provide new, innovative communication solutions designed to help companies meet their business objectives in a digital environment.

Rob’s twenty years of experience spans public relations, reputation management, search marketing, affiliate marketing and online media/advertising, which has convinced him that markets clearly are “conversations” that require new ways of communicating. He has been involved in digital marketing since 1995.

Rob is a frequent speaker at a range of leading industry conferences, including Affiliate Summit and Jupiter Media’s Search Engine Strategies Conferences (SES), to help evangelize his message of creative communications innovation.