Since joining Creative Strategies in 2000 Ben has researched the global transition from analog to digital in consumer technologies and entertainment media. He has focused on projects and developed strategies in the markets of the digital home ecosystem, mobile computing, digital lifestyle and interactive entertainment, trying to understand how and why consumers will use new digital technologies in their everyday lives. His expertise is in understanding the Gen X and Millenial consumers and their present and future demands for technology. His research and strategic work spans digital entertainment and media, brand marketing and awareness, and consumer products and services. Ben manages Creative Strategies digital electronics and digital home research center where the impacts of many digital home and digital lifestyle technologies are studied. His current and past clients have included Sony, HP, Dell, Toshiba, Philips, Palm, NVIDIA and Microsoft to name a few. He speaks regularly at industry events, appears frequently on technology radio shows and has regular television appearances on BNN and NBC.
Ben started his career in technology in 1995 by starting a company that developed web based solutions for local business and consulted with them on how to use the Internet affectively as a sales and marketing tool. After college he then went on to work at Cypress Semiconductor implementing web based solutions to streamline inter-department communication and efficiency. After leaving Cypress he joined Valley Credit Union as their webmaster tasked with developing and implementing their online banking strategy. After Valley CU he joined a startup called WebAgencies and was the director of Internet Operations for 13 Month’s before joining Creative Strategies.