Amielle Lake

Amielle is the CEO and Co-Founder of a mobile bookmarking platform that let’s anyone tagg real world items and web snippets to their mobile phone. Like any startup CEO, she handles many hats, including putting together IKEA furniture and ensuring that there is enough Red Rave energy drinks in the fridge for the dev squad. Prior to founding Tagga, Amielle was a marketing and corporate development executive active in the investment, mining and software market sectors. Her expertise lie in working with small companies to develop marketing and growth plans and then devise means to capitalize them. Amielle is also a published author. Her book, The Elephant Hunters, is about how social interactions determine outcomes in the finance world. The book is now available for pre-order at