Stay Warm With Revenue

Brrrrrrr! Right now it’s all about staying warm.

It’s chilly outside but it’s nice and cozy inside and that means you can spend more time to get your new offers up and running in the March/April 2007 edition of Revenue. This is our big Spring issue and it will be available at both Ad:Tech San Francisco and Search Engine Strategies New York in April. We have limited ad inventory in this issue so please follow up with us if you are looking to warm things up. The advertising deadline is January 31.

So what happened to that fun in the sun West Coast lifestyle that I was touting last week? An Arctic cold snap hit the San Francisco Bay Area with temps dipping into the 20s in some parts. That means you’ll want to keep the top up if you’re planning to cruise scenic Highway 1 while in Cali for the LinkSharePartnership Summit tomorrow. Actually, it’s a much a better idea to forget the drive and just bring your sweater, gloves, scarf and hat and have a drink with the team from Revenue at LinkShare’s event and the Affiliate Summit in Las Vegas next week. Speaking of touring cold climates, I was checking out the 2007 debut of a certain talent show that’s adored by millions of Americans and it was in Minneapolis looking for the next star to make it big on the pop charts. There was one aspiring idol from Eden Prairie, Minn., and I immediately thought I might actually know this person via 6 degrees of separation.

So in the spirit of celebrating the life of Dr. Martin Luther King Jr. this week, remember to set your goals high and keep your dreams alive for 2007.

Coasting Along

Back in the day there was a cool cat that wrote a song that was a brief hit on the Billboard charts. The accompanying video was about taking a trip to the coast to bask in the sun and get a taste of the good life. Name that tune? Yeah, it’s Going Back to Cali. But I don’t have to go back because I’m already here and the West coast is the place to be – especially over the next few weeks.

The LinkShare Partnership Summit festivities kick off next week at the Hotel Nikko in San Francisco. If you are making the trip the Revenue sales team will be on hand for the event and if you need any S.F. tour guide recommendations from a native son or just want to talk about the March/April issue of the magazine, please feel free to give me a buzz. The fun in the sun kicks off in S.F. and I imagine some folks will probably spend an off day in the Napa wine country before they head for Vegas to the Affiliate Summit. The entire Revenue sales team will also be on hand at Bally’s to meet with you. Please come on by Booth 136 and say hello. There will also be chances to win some fabulous prizes including free advertising.

If you are going for the West coast trifecta there is a new show debuting in L.A. at the end of January called DOMAINfest Global. For those on the East Coast who are looking for a winter respite next week you can head down to Florida for some social networking on Miami Beach. If you are just too busy right now and domestic travel just doesn’t do it for you here’s your chance to work hard in January and February you can Win a Trip to Spain and take part in the America’s Cup yacht races in April. Now that’s an offer I’m going to follow up on!

Don’t forget to check your inbox as our January newsletter goes out today. I also just got a sneak peak at the new edition of Revenue and was very pleased with all the new content, creative and design.

Let me know what type of plans you are making for the spring. We are busy working on the March/April issue and the closing deadline for ad placements in this issue are coming up at the end of January. Hope to see you at one of the many shows this month.

Make 2007 a Banner Year

We’ve popped the bubbly and off we go into 2007. Here in San Francisco there was the usual waterfront of hoopla and even though New Year’s Eve festivities always leave me a little groggy, I managed to watch some crazy college football bowl games and I even caught a glimpse of The Pasadena Tournament of Roses Parade.

With all the celebrating behind us, it’s a new year and there are lots of new things to talk about: new offers from our partners;  the new January/February edition of Revenue is hot off the press and will begin shipping in the next week; our fantastic new publisher, Linda Holbrook,  is fully on board to help take the magazine and website to the next level; and our newly re-designed website lets you access content from previous issues of Revenue. That all adds up to some exciting stuff. You can get in on all the excitement by grabbing a banner in the upcoming January newsletter, which goes out to our subscribers on Wednesday, January 10. Contact us if you’d like more information.

While you resolve to let Revenue help you, I’m going to look for time to break away from the computer and play some more hoops, but most likely I will just continue jumping through those hoops and instead finding more ways to optimize.

Happy New Year!

Ads: The Gift That Keeps on Giving

‘Twas five nights before Christmas and I’m about to hit the panic button to make sure all the last-minute ad placements in the January newsletter are filled. Currently we have three banner ad positions available in the upcoming January newsletter. The newsletter is a great channel to get your New Year offers out to our subscriber base of 15,000 readers, and we are very pleased to announce that we had a record-breaking 62 percent clickthrough rate for our December newsletter. 

Dates and deadlines for banners ads in the January 2007 newsletter: 

Ad Creative Deadline: January 3, 2007

Newsletter Deployment Date: January 10, 2007

So while you are busy preparing for the holidays and looking back on the year, here are a few newsworthy bits to contemplate as you begin planning for 2007 and advertising ops within our magazine, website and newsletter.

Yesterday we launched our site upgrade to complete with content from seven previous issues of Revenue as well as new content not seen before, tag clouds, etc. You can look forward to more site enhancements in 2007.

Looking forward, we are currently allocating ad placements in the March/April 2007 Issue 16, which promises to be one of our biggest issues of the year. This issue will be distributed at the following conferences: Ad:Tech San Francisco (April 25-27), Search Engine Strategies New York (April 10-13), eComXpo (March 20-22) and the Casino Affiliate Convention Amsterdam (May 3-5).

Planned editorial topics include: CRM, news sites, new search technologies, metrics and measurement, the skinny on SEO and SEM, lack of talent and education of performance marketers.

Dates and deadlines for print ad placement in the March/April 2007 Issue 16 of the magazine:

Ad Closing Deadline: January 19, 2007 

Ad Creative Deadline: January 29, 2007 

Looking back, it’s been an amazing year full of growth and change here at Revenue and we are very excited about things to come in the new year. Wishing you all a safe and relaxing holiday season and happy new year. We’ll be back the first week of January and look forward to catching up with you then.

Let me know your plans for 2007.

Hear Ye, Hear Ye

Hear Ye, Hear Ye – It’s the maiden voyage of Revenue’s Advertising/Sales Blog. I’ll be using this space to keep our clients and advertisers abreast of advertising and partnership opportunities with Revenue Magazine and RevenueToday.

First and foremost let me personally thank all the Revenue advertisers for their continuous support in helping us build and grow the magazine over the past three years.

As everyone gets set to buckle down for the Q4 2006 holiday push, we are set to launch the upcoming November/December Issue 14 at Ad:Tech New York next week and the WebmasterWorld/PubCon being held in Las Vegas November 14-16.

Currently we are rolling right along with the allocation of ad placements in the upcoming January/February 2007 issue of Revenue, which will launch at the Affiliate Summit West in Las Vegas, January 21-23. The January/February issue will also be distributed at several high-profile conferences and events including: LinkShare Summit in San Francisco, I Date & Social Networking Conference in Miami, eTail 2007 in Palm Springs and the T.R.A.F.F.I.C. West Conference in Las Vegas.

As you begin your 2007 media planning, here are some key Revenue advertising production dates and deadlines to keep in mind for the January/February issue:

Ad Closing Date: November 20, 2006

Ad Creative Deadline: November 29, 2006

If you are interested in advertising opportunities in the December 2006 Newsletter, here are the ad closing dates and deadlines:

Ad Creative Deadline: November 29, 2006

Newsletter Launch Date: December 6, 2006

We are looking forward to closing out 2006 on a high note. If you have questions, suggestions or topics you would like to see in Revenue’s Advertising/Sales Blog, please feel free to send us your thoughts. We appreciate your feedback and look forward to hearing from you.