Web Terms & Conditions

1. Introduction

This site, www.revenuetoday.com is owned and operated by Montgomery Media, Inc. (hereafter referred to as "MM") and this Agreement sets forth the terms and conditions which apply to the use by you of the MM Sites (as defined below) and any other subscription product or service offered for sale by MM and/or its affiliates (collectively, "MM").

MM shall have the right at any time to change or discontinue any aspect or feature of the MM Sites including, but not limited to, the Community Areas, content, hours of availability, and equipment needed for access or use. Such changes, modifications, additions or deletions shall be effective immediately upon notice thereof, which may be given by means including but not limited to, posting on the Community Areas a revised version of this Agreement or notification by electronic mail. Any use by you of the Community Areas after such notice shall conclusively be deemed to be acceptance by you of such changes, modifications, additions or deletions. You agree to review the terms and conditions of this Agreement periodically to be aware of such revisions.

2. Definitions

The "MM Sites" shall mean all areas and any subscriptions, premium content or other paid products and services offered or available on the interactive online service operated by MM. The MM Sites consist of information services and content provided by MM, affiliates of MM and third parties. The term "Community Areas" means the bulletin boards, chat rooms and other user participatory areas on the MM Sites.

2. Use of the MM Sites

A. The Community Areas shall be used for lawful purposes only. No material shall be posted on or transmitted through the Community Areas which violates or infringes in any way upon the rights of others, which is unlawful, threatening, abusive, defamatory, invasive of privacy or publicity rights, vulgar, obscene, profane, indecent or otherwise objectionable, which encourages conduct that would constitute a criminal offense, gives rise to civil liability or otherwise violates any law. No conduct shall be undertaken that, in MM’s judgment, restricts or inhibits any other user from using or enjoying the Community Areas. You may not post, link to or otherwise publish any messages containing any form or advertising or promotion for goods and services or any chain messages or "spam"; post, link to or otherwise publish any messages with recommendations to buy or refrain from buying particular goods, services or commodities or which contain confidential information of another party or which otherwise have the purpose of affecting the price or value of any security; post or otherwise publish any messages that contain a virus or other harmful component or collect or store other users’ personal data; post or otherwise publish any messages unrelated to the Forum or the Forum’s topic; impersonate any person or entity (including MM employees or Forum guests or hosts) or misrepresent any affiliation with any person or entity.

B. All materials on this site (the "Content") is the property of MM or its licensors and is protected by copyright, trademark or other intellectual property laws. You may retrieve and display content from the site on a computer screen, print individual pages on paper (but not photocopy them) and store such pages in electronic form on disc (but not on a server or other storage device connected to a network) for your personal non-commercial use. You may not modify, publish, transmit, display, participate in the transfer or sale, create derivative works, or in any way exploit the content of the MM Sites or any portion of it. Except as otherwise expressly permitted under copyright law, you may not copy, redistribute, publish, display or commercially exploit any material from the MM Sites without the express permission of MM and any other copyright owner. In the event of any permitted copying, redistribution or publication of material from the MM Sites, no changes in or deletion of author attribution, trademark, legend or copyright notice shall be made. You acknowledge that you do not acquire any ownership rights by downloading copyrighted material. You acknowledge that "Ascet.com" and slogans are trademarks and that you may not use them without written permission from MM. You shall not upload, post or otherwise make available on the Community Areas any material protected by copyright, trademark or other proprietary right without the express permission of the owner of the copyright, trademark or other proprietary right. You are responsible for determining that such material is not protected by copyright, trademark or other proprietary right. You shall be solely liable for any damages resulting from any infringement of copyright, trademark or other proprietary right, or any other harm resulting from any uploading, posting or submission.

C. You hereby grant to MM, and their respective affiliates the worldwide, royalty-free, perpetual, irrevocable, non-exclusive right and license to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, perform and display any message posted in the Community Areas and/or any e-mail sent by you to MM (in whole or in part) and/or to incorporate it in other works in any form, media or technology now known or later developed.

D. MM may give you the option to subscribe to an e-mail newsletter. Your use of the content received through the e-mail newsletter will be subject to these Terms.

E. As a user you will be able to access some areas of the site without going through a registration process, however, certain areas of the site may only be open to you if you register. If registration is required, you shall provide MM with accurate, complete and updated information at the time of registration. It is your responsibility to inform MM of any changes to that information (including in particular your e-mail address) by e-mailing Info@MMresearch.com. Each registration is for a single user only, on registration you may be asked to choose a user name and password. MM does not permit any other person using this password or access through a single name and password being made available to multiple users on a network. You are responsible for all use of the Site made by you and for preventing unauthorized use of your ID. If you believe there has been any breach of security such as the disclosure, theft or unauthorized use of your ID or any payment information, you must notify MM immediately by e-mailing privacy@MMresearch.com. Additional material ("Premium Content") may only be available to you on a paid-for basis. Premium content will be clearly identified and you will be requested to give credit card details if you decide to make a purchase.

F. You may not (i) select or use a member name or e-mail address of another person with the intention of impersonating that person; (ii) use a member name or e-mail address of anyone else without authorization; (iii) use a member name in violation of the intellectual property rights of any person; or (iv) use a member name that MM considers to be offensive.

G. The MM Sites contain links to other web sites, resources and advertisers. MM is not responsible for the availability of these external sites nor does it endorse or is it responsible for the contents, advertising, products or other materials made available on or through such external sites. You may use the site to purchase products or services from third parties and in that event your contract for such products will be with the third part and not with MM. Under no circumstances will MM be held responsible or liable, directly or indirectly, for any loss or damage caused or alleged to have been caused to a user in connection with the use of or reliance on any content, goods or services available on such external site. You should direct any concerns to such external site’s administrator or Webmaster.

H. You shall be responsible for obtaining and maintaining all telephone, computer hardware and other equipment needed for access to and use of the MM Sites and Community Areas and all charges related thereto.

I. The provisions of this section are for the benefit of MM, its affiliates, third party content providers and licensors, and each shall have the right to assert and enforce such provisions directly on its own behalf.

J. MM has carefully designed the MM Sites with the purpose of delivering certain content to users in a particular format and with a particular appearance. No third party shall have the right to utilize the content of the MM Sites in any way that interferes with that purpose. In particular, MM prohibits any party from displaying the content on the MM Sites in any format where third party advertising or other materials that MM did not authorize is viewed or viewable together with MM’s proprietary content.

3. Monitoring

MM shall have the right, but not the obligation, to monitor the content of the Community Areas to determine compliance with this Agreement and any other operating rules that may be established by MM from time to time. MM shall have the right in its sole discretion to edit, refuse to post or remove any material submitted to or posted on the Community Areas and you waive any moral or legal rights that you may have in regard to the messages. Notwithstanding this right of MM, users shall remain solely responsible for the content of their messages. By submitting messages to any Forum you agree to indemnify and hold harmless MM and any of its affiliates from all claims, costs and expenses (including legal expenses) arising out of any messages posted or published by you that are in breach of this agreement. You also acknowledge and agree that neither MM nor any of its affiliates shall assume or have any liability for any action or inaction by MM with respect to any conduct within the Community Areas or any communication or posting on the Community Areas.

4. Software and Java Security

MM may from time to time give you the option to modify your browser to enable you to access certain requested services along with other applications. In that event, a dialogue box will be shown on your screen requiring your authorization for the modification to proceed. By clicking the ‘Grant’ button (or equivalent) on the dialogue box, you will allow MM to modify your browser to enable you to view the service on your screen at the same time as you work on other applications.

5. Disclaimer of Warranty; Limitation of Liability

A. YOU EXPRESSLY AGREE THAT USE OF THE COMMUNITY AREAS AND THE MM SITES IS AT YOUR SOLE RISK. NEITHER MM, ITS AFFILIATES NOR ANY OF THEIR RESPECTIVE EMPLOYEES, AGENTS, THIRD PARTY CONTENT PROVIDERS OR LICENSORS WARRANT THAT THE MM SITES WILL BE UNINTERRUPTED OR ERROR FREE; NOR DO THEY MAKE ANY WARRANTY AS TO THE RESULTS THAT MAY BE OBTAINED FROM USE OF THE MM SITES OR AS TO THE ACCURACY, RELIABILITY OR CONTENT OF ANY INFORMATION, SERVICE OR PRODUCTS PROVIDED THROUGH THE SITES OR THE COMMUNITY AREAS.

B. THE MM SITES AND THE COMMUNITY AREAS ARE PROVIDED ON AN "AS IS", "AS AVAILABLE" BASIS WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO WARRANTIES OF TITLE OR IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE, OTHER THAN THOSE WARRANTIES WHICH ARE IMPLIED BY AND ARE INCAPABLE OF EXCLUSION, RESTRICTION OR MODIFICATION UNDER THE LAWS APPLICABLE TO THIS AGREEMENT.

C. THE DISCLAIMERS OF LIABILITY CONTAINED IN THIS SECTION APPLY TO ANY DAMAGES OR INJURY CAUSED BY ANY FAILURE OF PERFORMANCE, ERROR, OMISSION, INTERRUPTION, DELETION, DEFECT, DELAY IN OPERATION OR TRANSMISSION, COMPUTER VIRUS, COMMUNICATION LINE FAILURE, THEFT OR DESTRUCTION OR UNAUTHORIZED ACCESS TO, ALTERATION OF, OR USE OF RECORD, WHETHER FOR BREACH OF CONTRACT, TORTIOUS BEHAVIOR, NEGLIGENCE, OR UNDER ANY OTHER CAUSE OF ACTION. YOU SPECIFICALLY ACKNOWLEDGE THAT MM IS NOT LIABLE FOR THE DEFAMATORY, OFFENSIVE OR ILLEGAL CONDUCT OF OTHER USERS OR THIRD PARTIES AND THAT THE RISK OF INJURY FROM THE FOREGOING RESTS ENTIRELY WITH YOU.

D. IN NO EVENT WILL MM OR ANY PERSON OR ENTITY INVOLVED IN CREATING, PRODUCING OR DISTRIBUTING THE MM SITES BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL OR CONSEQUENTIAL DAMAGES ARISING OUT OF THE USE OF OR INABILITY TO USE THE MM SITES OR OUT OF THE BREACH OF ANY WARRANTY. YOU HEREBY ACKNOWLEDGE THAT THE PROVISIONS OF THIS SECTION SHALL APPLY TO ALL CONTENT ON THE MM SITES AND/OR THE COMMUNITY AREAS. MM’S LIABILITY TO USERS, IF ANY, SHALL IN NO EVENT EXCEED THE TOTAL AMOUNT PAID TO MM.

E. LIMITATION ON DAMAGES AND EXCLUSIVE REMEDY: YOU AGREE THAT YOUR ONLY RECOVERY FOR ANY DAMAGES THAT YOU INCUR, AND YOUR EXCLUSIVE REMEDY, SHALL BE LIMITED TO THE DIRECT DAMAGES YOU ACTUALLY INCUR IN REASONABLE RELIANCE ON THE APPLICABLE SITE SERVICE UP TO A LIMIT OF THE FOLLOWING, (AT MM’s) ELECTION: (1) A REFUND OF THE AMOUNT YOU PAID (IF ANY) IN TOTAL DURING THE MONTH IN WHICH THE DAMAGE IS FIRST INCURRED, LESS ANY REASONABLE ALLOWANCE FOR COMPLYING SERVICES, OR (2) CORRECTION OR REPLACEMENT OF THE SERVICE. ALL LIMITATIONS WILL APPLY TO ALL LEGAL AND EQUITABLE THEORIES.

6. Links

The Site contains links to other World Wide Web sites provided by independent third parties ("Third Party Sites"), either directly or through frames. Third Party Sites may be co-branded with MM and may include MM’s trademark. MM is not responsible for the availability or content of Third Party Sites and will not be a party to, or in any way responsible for, any transaction concerning goods or services available from such Third Party Sites.

A. YOU ACKNOWLEDGE THAT THIRD PARTY PRODUCT AND SERVICE PROVIDERS ADVERTISE THEIR PRODUCTS AND SERVICES ON THE Ascet.COM WEB SITE. MM MAY FORM PARTNERSHIPS OR ALLIANCES WITH SOME OF THESE VENDORS FROM TIME TO TIME IN ORDER TO FACILITATE THE PROVISION OF THESE PRODUCTS AND SERVICES TO YOU. HOWEVER, YOU ACKNOWLEDGE AND AGREE THAT AT NO TIME IS MM MAKING ANY REPRESENTATION OR WARRANTY REGARDING ANY THIRD PARTY’S PRODUCTS OR SERVICES, NOR WILL MM BE LIABLE TO YOU OR ANY THIRD PARTY FOR ANY CLAIMS ARISING FROM OR IN CONNECTION WITH SUCH THIRD PARTY PRODUCTS AND SERVICES. YOU HEREBY DISCLAIM AND WAIVE ANY RIGHTS AND CLAIMS YOU MAY HAVE AGAINST MM WITH RESPECT TO THIRD PARTY PRODUCTS AND SERVICES, TO THE MAXIMUM EXTENT PERMITTED BY LAW.

B. MM NEITHER ENDORSES NOR IS RESPONSIBLE FOR THE ACCURACY OR RELIABILITY OF ANY OPINION, ADVICE OR STATEMENT ON THE MM SITES, NOR FOR ANY OFFENSIVE, DEFAMATORY OR OBSCENE POSTING MADE ON THE COMMUNITY AREAS. UNDER NO CIRCUMSTANCES WILL MM BE LIABLE FOR ANY LOSS OR DAMAGE CAUSED BY YOUR RELIANCE ON INFORMATION OBTAINED THROUGH EITHER THE CONTENT ON THE MM SITES AND/OR ANY POSTINGS ON THE COMMUNITY AREAS. IT IS YOUR RESPONSIBILITY TO EVALUATE THE ACCURACY, COMPLETENESS OR USEFULNESS OF ANY INFORMATION, OPINION, ADVICE OR OTHER CONTENT AVAILABLE THROUGH THE MM SITES AND/OR THE COMMUNITY AREAS. PLEASE SEEK THE ADVICE OF PROFESSIONALS, AS APPROPRIATE, REGARDING THE EVALUATION OF ANY SPECIFIC INFORMATION, OPINION, ADVICE OR OTHER CONTENT, INCLUDING BUT NOT LIMITED TO FINANCIAL, HEALTH, OR LIFESTYLE INFORMATION, OPINION, ADVICE OR OTHER CONTENT.

C. MM DOES NOT ENDORSE, WARRANT OR GUARANTEE ANY PRODUCTS OR SERVICES OFFERED THROUGH THE MM SITES AND WILL NOT BE A PARTY TO OR IN ANY WAY MONITOR ANY TRANSACTION BETWEEN USERS AND THIRD PARTY PROVIDERS OF PRODUCTS OR SERVICES. AS WITH THE PURCHASE OF A PRODUCT OR SERVICE THROUGH ANY MEDIUM OR IN ANY ENVIRONMENT, YOU SHOULD USE YOUR BEST JUDGMENT AND EXERCISE CAUTION WHERE APPROPRIATE. MM MAKES PRODUCTS OR SERVICES AVAILABLE ON THE MM SITES WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO WARRANTIES OF TITLE OR IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE, OTHER THAN THOSE WARRANTIES WHICH ARE IMPLIED BY AND INCAPABLE OF EXCLUSION, RESTRICTION OR MODIFICATION UNDER THE LAWS APPLICABLE TO THIS AGREEMENT.

D. PRIOR TO THE EXECUTION OF A PURCHASE OR SALE OF ANY SECURITY OR INVESTMENT, YOU ARE ADVISED TO CONSULT WITH YOUR BROKER OR OTHER FINANCIAL ADVISOR TO VERIFY PRICING AND OTHER INFORMATION. NEITHER MM NOR ITS THIRD PARTY CONTENT PROVIDERS SHALL HAVE ANY LIABILITY FOR INVESTMENT DECISIONS BASED UPON, OR THE RESULTS OBTAINED FROM, THE CONTENT PROVIDED HEREIN. NEITHER MM NOR ITS THIRD PARTY CONTENT PROVIDERS GUARANTEE OR WARRANTS THE TIMELINESS, SEQUENCE, ACCURACY, OR COMPLETENESS OF ANY SUCH INFORMATION. NOTHING CONTAINED IN THE MM SITES SHALL BE CONSTRUED AS INVESTMENT ADVICE. MM IS NOT A REGISTERED BROKER-DEALER OR INVESTMENT ADVISOR AND DOES NOT GIVE INVESTMENT ADVICE OR RECOMMEND ONE PRODUCT OVER ANOTHER.

7. Advertising & Sponsorship

Part of the Site may contain advertising and sponsorship. Advertisers and sponsors are responsible for ensuring that material submitted for inclusion on the Site complies with international and national law. MM will not be responsible for any error or inaccuracy in advertising material.

8. Competitions and Free Prizes

From time to time MM may run competitions, free prize draws and promotions on the Site. These may be subject to additional terms that will be made available at the time of such competitions.

9. Indemnification

You agree to defend, indemnify and hold harmless MM, its affiliates and their respective directors, officers, employees and agents from and against all claims and expenses, including attorneys’ fees, arising out of the use by you of the MM Sites and/or the Community Areas.

10. Trademarks

All trademarks appearing on the MM Sites are the property of their respective owners, including, in some instances, MM.

11. Subscription Services; Products and Premium Content

Where MM makes available to users certain online subscription services, premium content material and other paid services and products the following terms and conditions shall apply:

You shall authorize MM to charge to the credit card account designated during the registration process the current fees and charges for each term according to the subscription plan, premium content or other product or service chosen by you. All payments are to be made in US Dollars or any alternative currency that MM may specify. If MM do not receive payment authorisation from your credit card clearing service, MM may immediately suspend or terminate your use of the site. You are responsible for the payment of all charges associated with the use of the Site using your ID. You are also responsible for any charges associated to connecting to the MM Sites, including but not limited to, any telephone line charges or any Internet access provider charges. You shall provide MM with accurate, complete and updated information as to your name and e-mail address and credit card account information provided by you at registration. Failure to do so shall constitute a breach of this Agreement.

12. Changes to these Terms

MM shall have the right at any time to impose, change or modify its fees and billing methods, or other terms and conditions applicable to your use of any paid services or to impose new terms and conditions. Such changes, modifications, additions or deletions shall be effective immediately upon notice thereof, which may be given by means including, but not limited to, posting on the MM Sites a revised version of this Agreement or notification by electronic or conventional mail. If any such change is unacceptable to you, you may terminate the service as provided in Section 13 below. Any use of the service by you after such notice shall conclusively be deemed to constitute acceptance by you of such changes, modifications, additions or deletions. You agree to review the terms and conditions periodically to be aware of such revisions. You may also be subject to additional terms and conditions imposed by third party content providers in connection with third party content, software or services.

13. Termination

Either you or MM may terminate this Agreement at any time. MM reserves the right to terminate or suspend your access and use of the site with or without notice. Your only right with respect to any dissatisfaction with (i) any terms and conditions of this Agreement, or policy or practice of MM in operating the MM Sites and/or the Community Areas, (ii) content available through general use of the sites, subscription or otherwise, (iii) amount or type of fees or billing methods, or change therein, is to terminate this Agreement by sending notice to MM at Info@MMresearch.com. Notice of termination will be effective upon receipt by MM. Without limiting the foregoing, MM shall have the right to immediately terminate this Agreement with respect to any user which MM, in its sole discretion, considers to be unacceptable, or in the event of any breach by you of this Agreement. In the event that your account is terminated or canceled, no refund of any fees, including subscriptions or membership fees, will be granted. The provisions of Sections 6, 9, 14, 15 and this Section 13 shall survive termination of this Agreement. Fees paid for any Subscription are paid in advance and are not refundable in whole or in part. However, in the event of termination by MM for any reason other than breach of this Agreement or termination by you in accordance with this Agreement, MM shall make a pro rata refund to you.

14. General

This Agreement and any operating rules for the MM Sites and the Community Areas established by MM constitute the entire agreement of the parties with respect to the subject matter hereof, and supersede all previous written or oral agreements between the parties with respect to such subject matter. No waiver by either party of any breach or default hereunder shall be deemed to be a waiver of any preceding or subsequent breach or default. The section headings used herein are for convenience only and shall not be given any legal import. If any of the provisions of these terms are found to be invalid by any court having competent jurisdiction, the invalidity of that provision will not effect the validity of the remaining provisions of these Terms, which shall remain in full force and effect.

Montgomery Research, Inc. is a California Corporation whose principle office is at Suite # 3750, 44 Montgomery Street, San Francisco, 94104 CA, USA.

15. Choice of Law and Jurisdiction

This Agreement shall be governed and construed in accordance with California Law. The parties irrevocably agree that the courts of California shall (subject to the paragraph below) have exclusive jurisdiction to settle any dispute which may arise out of or in connection with these Terms or the legal relationship established by them, and for those purposes irrevocably submit all disputes to the jurisdiction of the Californian courts. For the exclusive benefit of MM, MM shall retain the right to bring proceedings as to the substance of the matter in the courts of the country of your residence or where these Terms are entered into in the course of your trade or profession, the country of your principal place of business.

Privacy Policy

Thank you for visiting RevenueToday,com, a Montgomery Research Inc. (hereafter referred to as "MRI") site. To better protect your privacy, we provide this notice explaining our online information practices and the choices you can make about the way your information is collected and used at this site. Click here for a list of the MRI sites governed by this Privacy Notice.

The Information We Collect

At some MRI sites, you may be able to order products, enter contests, vote in polls or otherwise express an opinion, subscribe to one of our services such as online newsletters, or participate in one of our online forums or communities. The types of personally identifiable information that may be collected at these pages include: name, address, occupation/job title; email address; telephone number; fax number; credit card information; and information about your interests in and use of various products, programs and services.

At some MRI sites, you can submit information about other people. The types of personally identifiable information that may be collected about other people at these pages include: recipient’s name, address, occupation/job title, email address and telephone number.

We may also collect certain non-personally identifiable information when you visit many of our Web pages such as the type of browser you are using (e.g., Netscape, Internet Explorer), the type of operating system you are using (e.g., Windows ’95 or Mac OS) and the domain name of your Internet service provider (e.g., America Online, Earthlink).

How We Use the Information

We may use the information you provide about yourself to fulfill your requests for our products, programs and services, to respond to your inquiries about our offerings, and to offer you other products, programs or services that we believe may be of interest to you.

We sometimes use this information to communicate with you, such as to notify you when you have won one of our contests or in some circumstances, to notify you when we make changes to our subscriber agreements, to fulfill a request by you for an online newsletter, or to contact you about your account with us.

In terms of the information that you provide about others, we may use this information to offer our products, programs or services to them.

The information we collect in connection with our online forums and communities is used to provide an interactive experience. We use this information to facilitate participation in these online forums and communities and, from time to time, to offer you products, programs or services.

We will disclose information we maintain when required to do so by law, for example, in response to a court order or a subpoena. We also may disclose such information in response to a law enforcement agency’s request.

Agents and contractors of MRI who have access to personally identifiable information are required to protect this information in a manner that is consistent with this Privacy Notice by, for example, not using the information for any purpose other than to carry out the services they are performing for MRI.

Although we take appropriate measures to safeguard against unauthorized disclosures of information, we cannot assure you that personally identifiable information that we collect will never be disclosed in a manner that is inconsistent with this Privacy Notice. Inadvertent disclosures may result, for example, when third parties misrepresent their identities in asking the site for access to personally identifiable information about themselves for purposes of correcting possible factual errors in the data.

MRI may disclose personally identifiable information that you have submitted about yourself or about others to companies not owned by MRI who want to market products or services to you. For instructions on how to opt out from such disclosures, please read instructions below.

MRI may on occasion combine information we receive online with outside records to enhance our ability to market to you those products or services that may be of interest to you. If you prefer not to receive marketing information from this site, please read instructions on how to make your request below.

Finally, MRI sites will not use or transfer personally identifiable information provided to us in ways unrelated to the ones described above without also providing you with an opportunity to opt out of these unrelated uses.

Collection of Information by Third-Party Sites and Sponsors

Some of our sites contain links to other sites whose information practices may be different than ours. Visitors should consult the other sites’ privacy notices as we have no control over information that is submitted to, or collected by, these third parties.

MRI sites may offer contests, sweepstakes or promotions that are sponsored by or co-sponsored with identified third parties. By virtue of their sponsorship, these third parties may obtain personally identifiable information that visitors voluntarily submit to participate in the contest, sweepstakes or promotion. MRI has no control over the third-party sponsors’ use of this information. The MRI site will notify you at the time of requesting personally identifiable information if third-party sponsors will obtain such information.

Cookies

To enhance your experience with our sites, many of our Web pages use "cookies." Cookies are text files we place in your computer’s browser to store your preferences. Cookies, by themselves, do not tell us your email address or other personally identifiable information unless you choose to provide this information to us by, for example, registering at one of our sites. However, once you choose to furnish the site with personally identifiable information, this information may be linked to the data stored in the cookie.

We use cookies to understand site usage and to improve the content and offerings on our sites. For example, we may use cookies to personalize your experience at our Web pages (e.g., to recognize you by name when you return to our site), save your password in password-protected areas, and enable you to use shopping carts on our sites. We also may use cookies to offer you products, programs or services.

Our Commitment to Security

We have put in place appropriate physical, electronic and managerial procedures to safeguard and help prevent unauthorized access, maintain data security and correctly use the information we collect online.

How You Can Access or Correct Information

For instructions on how you can access the personally identifiable information that this site has collected about you online, or how to correct factual errors in such information, please click here.

To protect your privacy and security, we will take reasonable steps to help verify your identity before granting access or making corrections.

How to Contact Us

If you have any questions or concerns about the MRI online policy for this site or its implementation you may contact us at privacy@mriresearch.com.

Instructions

For instructions on how to opt out from disclosures of personally identifiable information to companies not owned by MRI who want to market products or services to you, or if you prefer not to receive marketing information from this site, please send an email, along with your first and last name, to privacy@mriresearch.com.

For instructions on how you can access the personally identifiable information that this MRI site has collected about you online, or how to correct factual errors in such information, please send an email, along with your first and last name, to privacy@mriresearch.com.

If you have any questions or concerns about the MRI online policy for this site or its implementation, you may contact us at privacy@mriresearch.com.

Disclaimer

All information contained herein is proprietary to Montgomery Media, and is governed by the Terms and Conditions for this Site. Without limiting in any way those terms and conditions, user hereby agrees to the following:

ALL INFORMATION CONTAINED IN THIS SITE IS PROVIDED “AS IS” WITHOUT WARRANTY OF ANY KIND. BECAUSE OF THE POSSIBILITY OF HUMAN AND MECHANICAL ERRORS AS WELL AS OTHER FACTORS, MONTGOMERY MEDIA IS NOT RESPONSIBLE FOR ANY ERRORS OR OMISSIONS IN THE INFORMATION. MONTGOMERY MEDIA, MAKES NO REPRESENTATIONS AND DISCLAIMS ALL EXPRESS, IMPLIED AND STATUTORY WARRANTIES OF ANY KIND TO THE USER AND /OR ANY THIRD PARTY, INCLUDING ANY WARRANTIES OF ACCURACY, TIMELINESS, COMPLETENESS, MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE. IN ADDITION, MONTGOMERY MEDIA, IN PROVIDING THE INFORMATION, IS NOT ENDORSING, SPONSORING, PROMOTING OR SELLING ANY PARTICULAR SECURITY OR PRODUCT.

NEITHER MONTGOMERY MEDIA NOR ITS AFFILIATES SHALL BE LIABLE TO USER OR TO ANY OTHER ENTITY OR INDIVIDUAL FOR ANY LOSS OF PROFITS, REVENUES, TRADES, DATA OR FOR ANY DIRECT, INDIRECT, SPECIAL, PUNITIVE, CONSEQUENTIAL OR INCIDENTAL LOSS OR DAMAGE OF ANY NATURE ARISING FROM ANY CAUSE WHATSOEVER, EVEN IF MONTGOMERY MEDIA, HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGE. MONTGOMERY MEDIA, AND ITS AFFILIATES SHALL HAVE NO LIABILITY IN TORT, CONTRACT OR OTHERWISE TO USER AND/OR ANY THIRD PARTY.

In The News

Revenue Magazine Partners with eComXpo
San Francisco, CA, June 14, 2007Revenue magazine, the leading publication devoted to profit-making Web strategies, today announced a major new partnership with eComXpo, a virtual tradeshow for eCommerce marketers, according to Montgomery Media International (MMI).

Revenue Magazine Finalist for the LinkShare Golden Link Award
San Francisco, CA, June 1, 2007Revenue, the leading publication devoted to profit-making Web strategies, has been selected as one of three finalists for the LinkShare Golden Link “Performance Marketing’s Most Vocal Advocate” Award.

Revenue Magazine Reports on the Challenge of Earth-Friendly Marketing
San Francisco, CA, September 6, 2006Revenue, the only magazine devoted to the fast-growing field of performance marketing , is focusing on green issues in its September/October edition. A major report examines the opportunities that are available to eco-friendly companies and why the Web is an ideal channel. The magazine is itself taking the lessons to heart by making the switch to printing on paper from sustainable sources beginning January 2007.

Global Resource Systems Partners with Revenue Magazine
Plantation, FL, August 14, 2006 – Global Resource Systems (GRS), www.grscorp.com , a leader in interactive marketing solutions, is pleased to announce that Revenue Magazine has chosen to utilize GRS’s WhiteDelivery email solution to deliver its monthly newsletter via a strategic partnership. Through this partnership, WhiteDelivery will leverage its software and services to successfully deliver the newsletter for the magazine, an industry trade publication dedicated to the performance marketing business model, while assisting the publication with email compliance and deliverability.

Revenue Magazine Boasts Steady Growth and Declares Increased Frequency
San Francisco, October 11, 2005Revenue Magazine, which launched in January 2004 as a quarterly publication, is making the transition to a bimonthly magazine beginning January 2006. Revenue, the premium knowledge resource for the performance marketing community, is responding to industry growth and customer demand by increasing frequency, according to Montgomery Media International.

Revenue Magazine Partners with Affiliate Programs Network
San Francisco, August 3, 2005Revenue, the only magazine focused on the fast-growing field of Internet performance marketing, announced a partnership with Affiliate Programs Network (“APN”), a leading resource for affiliates, according to Montgomery Media International (MMI), a Montgomery Research, Inc. company. AffiliatePrograms.com, APN’s flagship Web property, features a program directory, news, industry articles and advanced search features for affiliates.

Revenue Magazine Goes Digital!
San Francisco, May 10, 2005 Revenue, the only magazine focused on the fast-growing field of Internet performance marketing, announced the launch of its digital edition delivered by Zinio Systems, Inc., a leading developer in digital magazine production, distribution and circulation. As part of the partnership, Zinio will digitally produce and deliver the affiliate marketing magazine globally, according to Montgomery Media International (MMI), a Montgomery Research, Inc. company.

Revenue Magazine Partners with Mezine.com
San Francisco, April 19, 2005Revenue, the first and only magazine focused on the fast-growing field of Internet performance marketing, announced a new partnership with Mezine.com Inc., a technology provider that offers a simple software interface that helps people quickly build their own professional website, according to Montgomery Media International (MMI), a Montgomery Research, Inc. company.

Revenue Magazine Tackles Global Issues
San Francisco, April 12, 2005Revenue, the only magazine focused on the fast-growing field of performance marketing, in this latest issue focuses on the international affiliate market, covering the major problems and issues, according to Montgomery Media International, a Montgomery Research, Inc. company.

Testimonials

“Our main goal this fall was to increase the quantity and quality of our affiliates. To round out our recruiting efforts we enlisted the help of the team at Revenue Magazine. Their professional assistance and expertise combined with the broad appeal for their product has yielded precisely the result we had hoped for.
Todd Taylor, Business Development, www.taxbrain.com

“Revenue Today has been one of the smartest corporate marketing moves we’ve used to put Hydra out in front of the performance on-line marketing space. Thanks to Toby for being persistent.”
Adam Walker, Chief Marketing Officer, Hydra Media Group

“I’ve had it for a year… (new subscription due now). I would prefer to get a copy every month but that’s because I enjoy reading it. Plus its a great resource, I always mark pages, highlight stuff to re-read and implement. I will definitely renew my subscription.”
Marty Ogelvie, Dallas Cowboys Fan

“Since we started working with Revenue we have increased our affiliate sign ups and our affiliate channel is now generating more business then ever. It has been a pleasure working with you and your team! We look forward to the continued success. Thanks Revenue Magazine.”
Missy Cavin, Affiliate Manager of Fastfind.com

“As an avid participant in associate/referral programs, the information in this magazine was exactly what I was looking for. While there is a wealth of online content aimed at Internet marketing (my own website included :-), it’s nice to have an actual magazine dedicated to this exciting field. Everyone needs some time away from the computer screen, and, for me, this was a great way to spend it.”

“I’ve found the articles to be very current and packed with useful advice. Things change rapidly in this business, and it will be interesting to see if “Revenue” can keep up. Contributors have included some of the biggest names in affiliate marketing like Declan Dunn (“Winning the Affiliate Game”) and Jay Conrad Levinson (“Guerrilla Marketing” series.)”

“I really felt part of a community while reading the latest issue. I especially enjoy the success stories, featuring highly motivated individuals and in-depth coverage of how they’ve achieved their success. Newbies and experienced affiliates alike will learn something. Even the ads were relevant and useful. (Thanks to the advertisements, I discovered several new programs to try.)”

“If you want to increase your affiliate income, I believe you will find this magazine very helpful.”
Jeffrey Monk, Technology Consultant, Affiliate/Referral Program Specialist

“Congratulations on your new venture. It is exciting to see a quality effort focused on this fast growing part of the economy. I believe we all benefit by sharing and learning from each other.”
Marilyn Olsen, Affiliate and Publisher of World-Luxury.com, American-Luxury.com and French-Luxury.com

“I was astounded, simply astounded. The intelligence, eye-opening information, the path to the inside track, the sheer depth of knowledge and, above all, the bridge you provide for the moderate Internet and computer user to ramp up to becoming a real player in the developing use of these technologies. So, I’m writing to laud and congratulate, to thank and encourage and, perhaps most significantly, to sound the alarm for the new industrial complex: there’s a new standard to help get us all from here to there.”
Peter Riva, President of International Transactions Inc.

“The magazine looks great and has a lot of great content in it. We have doubled our traffic to our affiliate homepage since the release of this issue.”
A&E Affiliate Program Manager

“What a great magazine! It is just what the affiliate marketing arena needs! I read the magazine once from cover to cover, and will be re-reading it… just in case I missed something.”
Affiliate Marketer

Revenue really looks great; top-notch, great colors. As we are going through it, I’m ripping out pages to keep on hand. From the merchant’s point of view, we now know what affiliates need and want. Now we can modify our program based upon what they need.”
Ann Driscoll, Internet Marketing Director for Ross-Simons.com

“I just subscribed. I don’t subscribe to many publications, and your status is up there with INC and Business 2.0.”
Affiliate Marketer

“I’m absolutely impressed; you guys did an amazing job. I really had no idea what it was going to look like, or what articles would be in it. But the interviews are insightful and I’ve gotten some good ideas from it, on everything from what other affiliate managers have done to when the proper time is to reward people as far as upping their compensation.”
Jack Boulant, Affiliate Manager for InsureMe.com

“I’m very impressed with Revenue. It’s beautifully art-directed, superbly written and very informative. Such lush content! I learned a lot. Now, I hope it gets to be as big as it deserves.”
Jay Levinson, Father of Guerrilla Marketing and Author of the Best-Selling Series of Marketing Books in History.

“Good edition. It’s definitely poised to add to the industry. When I first heard about the magazine I honestly didn’t have a clue how a quarterly magazine would keep abreast of the issues — and you’ve done it.”
Andy Rodriguez, Andy Rodriguez Consulting in Miami, FL.

“That’s the first time I can say I actually read a magazine cover to cover. I thoroughly enjoyed the premier issue of Revenue and look forward to more. Great job!”
Jordan Kern, Partner, MySportsDream.com

About Revenue Performance

Revenue Performance delivers the most integrated and personally relevant information to today’s online marketers. Our editorial intelligence is focused on all aspects of the online marketing experience including, key business strategies, innovative marketing methods, effective online advertising techniques and emerging trends in technology.

We expand your knowledge with in-depth analysis, case studies, opinion columns and online marketing resources that are focused on maximizing the performance of affiliate marketers, partner marketers, and search marketers.

Our comprehensive articles include all relevant points of view including those of merchants, website publishers, affiliate networks, industry watchers and market researchers. We stress best of breed and best practices that are supported by a strong ethical foundation to help the online marketing industry thrive.

Revenue Performance is published by mthink, LLC. mthink publishes consumer magazines and contract publishing solutions. It also develops existing resources to provide clients with focused custom publishing solutions.

Resources

Newsletters

  • Revenue Magazine Newsletter
    Read exclusive newsletter articles tips from affiliate marketing industry leaders, what’s coming up in the next edition of Revenue, marketing events and featured sponsors.
  • AP Weekly
    This newsletter is a must read for all affiliate marketers. Each edition features valuable affiliate-oriented content such as: exceptional Newsletter-exclusive content, quick insightful tips, Q & A with a super affiliate, top merchant offers, helpful home office products, and much more. Subscribe for free and gain access to priceless information.
  • iDate/OnlinePersonalsWatch Insider
    The top 10 online personals industry news every two weeks.
  • Digital Moses Confidential
    Newsletter covering the online direct marketing industry, news, trends, thoughts as well as the best deals from top networks.

Forums

  • ABestWeb
    Internet affiliate marketing forum.
  • AffiliateBoards.com
    This is an affiliate marketing discussion forum, linking you with earnings-minded affiliate marketers and affiliate-friendly merchants.
  • Affiliate Manager
    The affiliate manager’s guide to Internet affiliate marketing management.
  • Affiliate Programs Community
    One of the hottest interactive affiliate communities out there! Gain powerful knowledge from industry experts and discuss new affiliate trends, tricks and important news relating to affiliate marketing.
  • Affiliates4u
    The U.K. affiliate marketing forum.
  • eWealth Webmaster Forum
    Welcome to the only laid-back affiliate community where you can chill out and post away with your fellow industry professionals!
  • Internet Marketing Radio
    Broadcasting the most comprehensive Internet Marketing Information and Training on the World Wide Web.
  • Online Personals Watch
    Online personals industry news and commentary.
  • Search Engine Optimization Firm
    Offers website optimization services for placement on top of the major search engines with guaranteed results.
  • ThreadWatch
    This focuses on Internet marketing and related technologies.
  • WebmasterWorld
    News and discussion for the independent Web professional.
  • WebProWorld
    The forum for e-business professionals.

Advertising with Revenue

Revenue is dedicated to all aspects of the affiliate marketing business model and to raising industry standards. Revenue features the distilled knowledge of the industry at large, in the form of featured columnists and articles on the following topics:

  • Industry news and case studies
  • How to attract new merchants and affiliates
  • Education, guidance and tutorials
  • Merchants’ strategies and achievements
  • Real-life affiliate success stories

Who reads Revenue?

  • 150,000 readers per issue in print
  • Viewer Web traffic doubled in 2006

Why Advertise?

This is your opportunity to partner with the leader, the voice of the industry. We deliver the most collaborative community where best-of breed vendors evangelize products and services in concert with industry leading thinkers and visionaries. With Revenue, you’ll reach the broad market of most active and engaged readers/viewers with your brand, your product, your message. By integrating print with online, your customized advertising program will directly target your audience with multiple touch points that deliver immediate results and continuous feedback.

Partner with the leader, the voice of the Industry.

Media Kit with rates available on request.

Developing A Connection

A big part of online marketing involves creating content. Article marketing, writing website copy, producing email newsletters, and all call on your ability to get a message through to your readers. To get that message through, your audience has to be receptive. To do that, you have to connect with them on some level.

You can accomplish that using several tried-and-true methods. To bring that theory into reality takes creativity and real finger sweat. But it is within every online marketer’s reach.

Know Your Audience

To connect with your audience, it helps heaps if they trust you. To gain trust, you have to know your audience. Are they elderly housewives and moms in a rural area? Are they young urban professionals? Are they abroad mixture of all types of people? It can be tough to know, but you have to do the best you can. Research and some educated guesses can get you a long way.

Think of it as a political campaign (without the questionable positions and character assassination, of course). That is, if you want to ‘get elected’ you have to know the kind of ‘voters’ to whom you’re trying to appeal. Once you do, you can focus your message in a way that is right for that audience. That creates a strong connection.

Yin and Yang

To an extent those two ideas tug you in opposite directions. You want to tailor your content broadly enough so that it can appeal to anyone who might read it. But you have to be specific enough with the audience who is most likely to read it that they find something of value in your content.

You are, in essence, ‘selling’ your content to ‘buy’ some of their time, in the hopes that later they will buy your actual product or service. To do that, you have to work along those two tracks at the same time. That’s a tricky balancing act. It takes planning and creativity to stay on the balance beam as you walk to victory.

Know Your Stuff

It should go without saying that you have to know what you are talking about. That’s part of building trust. Your audience will be eager to hear what you have to say if they believe you are the right one to be saying it. To earn that, you have to become an expert in whatever it is you are selling.

That does not necessarily mean you have to have to be a professional travel agent in order to recommend Honeymoon Vacations. (Of course, that doesn’t hurt.) It could mean just that you have been on one (or two or six) vacations yourself. It might mean only that you have taken the time to study the subject well and can present information convincingly.

That expertise, in whatever form and wherever it comes from, makes you the ‘go to gal’ on the subject. When people want to know something about the subject, they look to you for answers. That reputation is priceless because the connection it forms between you and your audience then becomes solid and long-lasting.

Email subscribers will not just sit on your list, but be happy to be there. Magazine readers will be eager to open the next issue that hits their inbox or mailbox. Website visitors will have you in their favorites and visit often and stay awhile when they do.

Be Appealing

The most fundamental twin needs visitors have are for information and guidance. That’s why they go to your website, open your emails, and so forth. But that content can fall on blind eyes if it isn’t presented in a way they find appealing. To be appealing you have to give it to them in a form they like. That will vary from audience to audience. But for the vast majority it means reaching out to them as real people.

Real people like to be talked to, not talked down to. Approaching them (through your writing) in a conversational style makes them relax. It opens them up to your message. Every good salesperson knows you have to get your customers to trust you before you ever speak a single line of your pitch. A conversational tone is one great way to do that.

Address your audience personally. For example, instead of writing “Online marketers want tips they can turn into traffic,” write “You want tips you can turn into traffic,” when your audience is, in fact,online marketers.

If you can tell a good joke, that’s great. Humor puts an audience in a good mood. But if you can’t do it well, skip it. Not every good public speech opens with a funny anecdote. Some bad ones do, and they start out badly because the speaker just doesn’t have the knack for putting one over. Not everyone is Jack Benny or Steve Martin or Jon Stewart. (See what I mean about the importance of knowing your audience?)

Part of the way you can ‘put stories over’ is by being believable. That’s as true in written content as it is in live speeches. It’s another way you build trust with the audience. Your readers have to be willing to at least give you the benefit of the doubt, if not wholly embrace your every word.

Provide Details

Beyond offering an engaging style and trustworthy content, you have to get specific if you want to connect to them. Your visitors are busier than ever. They want practical, useful info in easy-to-digest bites. To do that, you have to get down to the nitty gritty. You have to zero in on a small number of key messages, and then be concrete about them.

It’s one thing to say “Nutri-Box is the finest supplement ever devised!” Yeah, who hasn’t heard that kind of hype a million times? It’s another to say, “Nutri-Box provides three healthy ingredients – Folic acid, Chromium, and Beta Carotene” then go on to explain how each is vital to good health.

That’s not hype, it’s useful information. If it comes from someone viewed as an expert, it will be taken seriously. Being viewed as an expert translates directly into increased income for all the reasons we talked about above.

Make It Zing, but Keep It Real

Cynics say that marketing is all sizzle and no steak. Someone else might argue that steak is filling and sizzle is phony. The fact is, both these components are crucial to connecting with an audience. You have to have something worth selling (even if that is just your words),and you have to make it appealing. Both those lead to good word-of-mouth. Fall down on either task and you encourage negative word-of-mouth, a sales killer.

Create eye-catching article titles and email subject lines. Create what novelists call “a hook,” a simple but compelling statement that makes your reader want to read more. The same idea works for website copy and info-products. Identify a problem shared by most in your audience and draw your readers in with the promise of solving it painlessly.Then deliver on the promise.

Wrap Up

There are several ways to keep your audience interested to the end, and leave them smiling while you’re taking your bows. One effective way is to summarize, perhaps with bullet points, the main ideas you presented. State the ‘take away’ in bold. Another is to close with a memorable anecdote that encapsulates the “moral of the story.”

Or, you can just say “Thanks for listening; I hope you got something useful out of what I had to say.” You’ll know soon enough whether they were happy they spent time with you. You’ll see traffic increase or fall. Revenue will rise or stay flat. Or, blunt comments – pro and con – will tell you whether or not you hit the mark.

Video’s Big Secret

It’s overlooked and underutilized and it’s capable of helping achieve the Big C.

Psssst. Listen up. I’m going to say this quietly so only a few of you can hear. We can’t let this secret out to everyone yet; just you, dear reader, the top performers in your industry who read this magazine. Ready? This is a HUGE secret. Okay, here it is.

Video converts well.

Yeah, that’s the big secret. I’m guessing that right now you’re about to flip the page to the next article because you are thinking one of these things:

  • I can’t afford to do video
  • It’s too hard to do video
  • My customers don’t want to see video

Wrong, wrong and wrong.

Keep reading.

If you’re not using video either as a merchant or even as an affiliate, you’re missing out on converting beyond your “mildest” dreams. No, not “wildest dreams”; video isn’t the panacea to all of your online challenges, but it’s just quite possibly the most overlooked and underutilized tool in your utility belt.

Let’s backtrack a bit to clarify a point. I think performance marketing needs a new tagline. Overstock.com has “the Big O,'” so let’s just steal that phrase and change the O to a C. The Big C! CONVERSIONS!

Performance marketing is all about conversions. You merchants reading this know it and your affiliates do too. I can tell you for sure that those elusive super-affiliates out there know about the Big C, and if you want to eventually get them to put a saddle on your horse, you’re going to have to prove to them you can convert – better.

So what do you do to convert better as an online merchant? Maybe you streamlined your shopping cart process, or you tried adding free shipping with a coupon, or even added some personalization tools to help conversions soar. And maybe those things worked.

But why not try video?

According to Alexis Martin, owner of MyCubanStore.com, a niche business that sells Cuban clothing and items, the recent video they ran on their home page provided a 287 percent return on investment.

“Our video outperformed Yahoo, MSN and Google PPC, plus my newsletter,” Martin says. “Our average order from the video promotion was $118, and overall it represented 9.61 percent of my sales in that month.”

Not too shabby, huh? But was it as simple as throwing a video clip on his home page? Sort of. And did it break his checking account to have it made and delivered? Not really.

MyCubanStore.com worked with a technology called inPerson, an on-screen video tool created by Rovion, Inc. The company’s website says that “Rovion’s patent-pending inPerson technology enables websites to come alive with highly compelling and literally out-of-the-box streaming video messages … leading to increased response rates, recognition, retention and revenues.”

Let me translate that from cyborg corporate- speak so it’s easy to understand for all you non-techies out there: They help you record cool video messages to play back on your website that your visitors dig, man. Now pass the Cheetos, dude.

Remember, it’s all about the Big C, right? Let’s continue.

DiscoveryStore.com recently tested out the inPerson video for a Mother’s Day promotion. The results were a 78 percent increase in revenue. Call it whatever you want – hokey or a novelty – but it’s hard to argue with an increase like that.

Len Ostroff, CEO of Rovion, hit the nail on the head. “Whether we’re working with a Fortune 50 company or a start-up, inPerson videos create recognition, revenues, retention and most importantly, ROI,” he wrote in an email.

ROI, indeed.

So Why Video, Why Now?

Technology is flattening the media landscape, and that’s a good thing. Blogging grew out of advanced content management solutions (CMS) that eliminated the gatekeepers and put the power of instant publishing into the hands of the masses.

Technology is doing the same thing for video and 2006 will be the first year in which we’ll see that flower blossom into full bloom, from video ads through Google AdWords and even self-created video by the likes of YouTube.com, where anyone can make a movie, upload it and share it with the world.

Video works online because it’s simple, people use the Internet and they watch television. Using video on your website as a sales tool adds to the user’s experience, and it gets attention ” and attention helps convert.

What about affiliates? Can they use video to convert?

Gone are the days that affiliates can afford to throw up banner ads and expect to earn a living. Super-affiliates know this, and they’re already beginning to incorporate video tools like Rovion into their very own websites. Remember, as a successful affiliate, you have to convert too, sometimes even better than the merchants you promote.

Affiliates who pay-per-click arbitrage know how risky it is to pay for clicks in hopes of a sale. That’s why they’ll do anything they can to help convert their own traffic before they pass them along to the merchant.

Jeremy Palmer of QuitYourDayJob.com understands conversions are an important piece to the successful affiliate’s methodology, but doesn’t think affiliates are ready for video just yet.

“I predict affiliates will be slow to adopt video ads because of time and production costs,” Palmer says. “My winning formula is good writing, text links and graphics that are easy on the eyes. But video is something my team has been looking at this year.”

You heard that right folks, Jeremy Palmer, who made over $1 million dollars in commissions last year (see article on page 90), just said that he’s got his eye on video technologies to help his online affiliate businesses.

Now I ask you, is video still not something you want to look into this year as a merchant or even as an affiliate? Stop worrying about costs and stop thinking it’s too hard. Sure, it’s not bargain basement cheap, and no, it’s not as easy as creating a banner ad, but you know what? All good things are never cheap and easy. I can guarantee you one thing: One of your competitors is looking into it as we speak.

Your online performance marketing business + video = a smart move to increase conversions.

My job is done. I leave you now with a truly geeky quote from Jedi Master Yoda that I hope will inspire you.

“Do, or do not. There is no try.”

Now excuse me while I go and concentrate on using the Force to delete all my blog comment spam.

JIM KUKRAL is the publisher of ReveNews.com, the thought-shaping group blog, not the magazine you’re reading. He is also the vice president of branding and marketing at Forge Corporation.