A Hodgepodge of Revenue Goodness

There are just way too many things to blog about. Here’s what’s happening in no particular order.

A recent JupiterResearch study, “Paid Content and Services Forecast 2005-2010,” found that nearly two-thirds of adult Internet users still claim they won’t pay for content to avoid online advertising. However, some 31 percent of the respondents said they paid for some online content. That’s up 5 percent over last year.

The eighth edition of the semiannual “Internet Security Threat Report,” from Symantec, found that although the number of Internet attacks worldwide has declined, there has been a rise in the exposure of confidential information. During the first half of 2005, malicious code that exposed confidential information represented 74 percent of the top 50 malicious code samples reported to Symantec, up from 54 percent in the previous six months.

eStartup is selling the domain name AffiliateDirectory.com to the highest bidder via an online auction at Pool.com. The press release included a quote from eStartup’s Thomas Rogers, vice president of marketing of Marketing. “We expect the final price for this domain to possibly reach six figures,” Rogers says. The last time I checked, the bidding was at $5,000 and the auction ends Wednesday October 5.

The number of searches conducted by online users in the United States surpassed 5 billion in August – an increase of 4.8 percent from July’s 4.8 billion, according to new data from comScore qSearch.

Affiliate marketing blog, AffiliateCluetrain.com is re-launching. This incarnation is as an affiliate manager-driven, community Web site using blogs to communicate and interact with its readers.

Jeff Molander, CEO of Molander & Associates is handing over the reigns to a variety of affiliate managers, but will be involved as managing editor.

Several high-profile affiliate managers are joining AffiliateCluetrain.com including, Chris Sanderson, general manager of affiliate marketing at WebStudio One; Chris Park, affiliate manager at Blair Corp. and Affiliate Manager, Patrice Colancecco Milligan.

I’m not sure if Molander will continue blogging at Revenews.com, which has recently added some new voices to its ever-widening blogging circle.

Finally, three brief notes on the conference front:

eComXpo starts this Thursday. It’s a virtual trade show for online marketers so you don’t even have to leave your desk to attend.

With the frequency of Revenue’s publishing schedule increasing to six times a year in 2006, I won’t be leaving my desk all that much in the near future. Especially not for Ad:Tech New York in November. I really want to attend. Who wouldn’t want to schmooze with all the top online marketing folks and maybe do a little early Christmas shopping in Manhattan? Besides, all my family and many of my pals live back East. I’m very sad not to be able to make the show.

Finally, the latest issue of Revenue is out and our informative Affiliate Calendar of events has a tiny error. We list the upcoming Affiliate Summit 2006 as happening at the end of January. Not so. The The conference is actually January 8-10, 2006, at Bally’s in Las Vegas. The conference planners changed the dates after our issue went to print.

Let me know what’s on your mind. lisap@revenuetoday.com