Hundreds of millions of dollars have been raised by AdTech startups over the last few years, and now there is much talk of AdTech being consolidated into the larger concept of MarTech. If MarTech is the future of marketing, will affiliate networks be included, or will they stand apart? Jackie Bates: MarTech presents a huge opportunity for affiliate marketers. Networks that … [Read more...]
Blue Ribbon Panel: Interview Melissa Feemster
Does the difficulty in predicting which creatives will be accepted to run by Facebook and other social platforms make them still useful or too much bother? Why? While there are certainly very specific ad requirements enforced by Facebook, the platform itself is a critical component for brands. Facebook’s ad restrictions have been put in place to increase performance, which … [Read more...]
Blue Ribbon Panel: Q&A with JP Sauve
Imagine you are a newbie affiliate entering the industry today. Which vertical would you choose? What would be your strategy for success? My strategy for success would involve learning as much as I could about the industry, choosing a vertical and traffic source, and then signing up to a reputable network like MaxBounty. From there I would try my best to stick to a singular … [Read more...]
Blue Ribbon Panel: Interview with Melissa Feemster
How is big data going to impact the performance marketing industry? Big data is going to drive the performance marketing industry forward and help all stakeholders be more efficient. The affiliate channel usually tracks between 10-20% of an advertisers’ online spend, and has an extremely efficient ROI. Think about the growth we could achieve if we became even 10% more … [Read more...]
Advertisers, STOP mispricing your CPA leads!
One of the major components to a successful performance marketing campaign is the optimum pricing for leads. Pay too much and the expensive conversion rate you could drive you out of business. Pay too little and the low quality leads could force such a high number of needed conversions that the result ends up the same. So how do you understand a lead’s true value? We decided … [Read more...]
Millionaire Network’s Not-So-Secret Sauce For Driving Advertiser Sales Online: Quality
Parker Powers of Millionaire Network tells us what it takes to grow a network into the BLUE BOOK Top 20 in less than three years. Millionaire Network was a new entrant into the BLUE BOOK Top 20 for 2012 - an amazing performance for a network that was founded only two years earlier. During that time we at Revenue Performance have been able to see their increasing popularity via … [Read more...]
Q&A with LinkConnector on Event and Cookie Attribution
How does a merchant decide to apportion the credit for a sale? Should the commission be paid to the last affiliate who touched the customer, or to the first affiliate who initiated the sales process? Or a mixture of the two? What if there are several affiliates involved? Allocating the credit for a transaction is known as Event Attribution (also sometimes called sales … [Read more...]