• Five Ways Mobile Can Succeed in the Affiliate Channel

    We all know that mobile commerce is poised to explode in the next few years. While its adoption has seemed slow when ... Read Article

    The Publisher’s Guide to Affiliate Marketing

    In the fall 2012 edition of this magazine I wrote an article, The CMO Guide to Affiliate Marketing, that established the basic ... Read Article

    Avangate Affiliate Network

    Europe’s Biggest Software Affiliate Network Comes To America Avangate is a network that ranked well in our 2012 BLUE BOOK survey and ... Read Article

    The Benefits Of Going Performance

    One of the most common demands from brand managers and CMOs is the ability to access good quality traffic at scale. The ... Read Article

    The CMO Guide to Affiliate Marketing

    Having built and run multiple performance marketing divisions over the past decade, I’ve learned that the best thing I can do for ... Read Article

    Retail Publisher Strategy: Making The Leap to CPA & Lead-Gen

    Many publishers promoting retail advertisers on a cost-per-sale basis are hesitant to move to the “other side” and promote customer acquisition or ... Read Article

    Why You Should Embrace, Not Fear, Performance Marketing

    All too often CMOs and brand managers are slow to adopt performance based marketing approaches. This has the effect of placing them at ... Read Article

    Can A New Tracking Platform Change The Industry?

    Tom Dietzel’s CPAWay and Incentivize networks have made a lot of friends in the industry over the last couple of years. Now he ... Read Article

    How-To Post of The Week: Building A Niche Website

    The first of an ongoing series in which we will pick out one especially good how-to piece from around The Internets. This ... Read Article

    Facebook Makes Its Mobile Move

    Facebook today began to allow its data to be used for targeting mobile advertising in apps and websites. This is an extension ... Read Article

    Achieving ROI With Social Media

    At a time when pretty much every organization or affiliate has a social media presence, it’s amazing how many don’t have any ... Read Article

    11 Keys To Content Marketing Success

    Getting your content marketing strategy right is more important than ever. Understanding your audience, your objectives and the landscape in which you ... Read Article

    Your Web Design is Killing Your Conversion Rate

    Let me tell you an inconvenient truth – your baby is ugly. No, I’m not offending your family genes. The “baby” I’m ... Read Article

    Usability Basics for Landing Page Optimization

    If a visitor cannot find something on your landing page, it might as well not exist at all. Have you used common ... Read Article

    Landing Page Optimization – Testing your way to higher profits

    In the online marketing world, a lot of time and resources are spent driving traffic to a website or landing page. Huge ... Read Article

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