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The Future of Performance Marketing: More Consolidation & Better Social Media Lead Generation

August 28, 2013 by Peter Klein

Three seemingly disparate events this year — the closing of the Google Affiliate Network (GAN), Facebook introducing CPA buys and Twitter launching Lead Generation Cards — foretell the future of performance marketing. There are two trends moving in parallel: the increasing consolidation of the industry that will result in only a few select full-service players and niche … [Read more...]

Firefox and Third Party Cookie Blocking

August 28, 2013 by Ryan Gilbert

Web browser developer Mozilla has made it clear that at some point in the near future they will implement third party cookie blocking by default in Firefox – possibly as soon as Q3-2013. Third party cookies are those set by a different domain to the one that the user is visiting at the time and have a range of applications including analytics solutions. As an example, if the … [Read more...]

The 6 Most Common Mobile Optimization Mistakes & How To Avoid Them

August 21, 2013 by Lee Aho

It is predicted that over half of all worldwide traffic will come from mobile devices by 2015. Mobile usage and growth statistics like these are staggering and if you value your business and brand they cannot be ignored. You must be optimizing for mobile. Ineffective mobile traffic optimization will not only expose your business to substantial decreases in potential revenue … [Read more...]

No Growth for CJ As ValueClick Takes A Pounding

August 8, 2013 by Revenue Performance Staff

Commission Junction's parent company,  ValueClick lost almost 20% of its value this week after announcing poor Q2 results. The only bright spot seemed to be their retargeting , with expectations of new revenues from the dismantling of Google Affiliate network being totally downplayed. Wall Street analysts, Needham & Co. said: "We are downgrading ValueClick to HOLD from a … [Read more...]

Apple's Woes Are Good For Performance Marketers

August 8, 2013 by Chris Trayhorn, Publisher of mThink Blue Book

It has been an article of faith for many mobile marketers that virtually all the profits are to be made from consumers using iPhones and iPads. Even though Apple's devices had significantly less market share than Android, they owned the consumers that actually bought products and services via a mobile device. The leading indicator in this area has always been the share of … [Read more...]

Matomy Maximizes Mobile Media Buying with Mobit

July 29, 2013 by Chris Trayhorn, Publisher of mThink Blue Book

Matomy Media Group today launched a new mobile media buying platform called Mobit, offering conversion tracking, sophisticated campaign optimization and near-realtime reporting. The introduction of Mobit, described as a “smart tracking and analysis tool for mobile affiliates and media buyers,” comes during a period of rapid expansion for Matomy following the recent acquisition … [Read more...]

MediaWhiz Retires MonetizeIt Brand – Expands Campaigns Worldwide

June 29, 2013 by Revenue Performance Staff

The acquisition of MediaWhiz by Matomy Media Group has been one of the big stories for the last few months and its effects are now being seen. MediaWhiz announced today a “brand consolidation” that will retire their long-lived MonetizeIt, TLA and White Delivery brand names. Instead, the MediaWhiz brand name will be applied across all performance marketing product lines. This … [Read more...]

Thoughts On Google Affiliate Network Closing

April 17, 2013 by Chris Trayhorn, Publisher of mThink Blue Book

If you haven't heard already, yesterday GAN announced that they will be winding down their operations over the next few months. To anyone that has been paying attention, this is not surprising news. GAN has been a bad fit for Google from the very beginning. As Google has extended its tentacles into almost every aspect of online marketing, so the conflicts created by it having … [Read more...]

Why Native Ads And Programmatic Platforms Will Boost Content Advertising

March 20, 2013 by Tony Zito

Two of the more recent innovations to come along in online advertising, native ads and programmatic platforms, are changing the content advertising landscape. Industry experts believe that both are likely to drive a surge in the ROI on content ad campaigns while boosting the affiliate channel. First, let’s step back and clarify what we mean by native advertising and … [Read more...]

New Report: eCommerce On Mobile Ready To Boom

February 28, 2013 by Chris Trayhorn, Publisher of mThink Blue Book

comScore's 2013 Mobile future In Focus report was released on Thursday and delivers up-to-date insights into the state of the mobile marketplace. The report looks at the differences in the ways that smartphones and tablets are used in eCommerce, as well studying the international marketplace and the competition between Android and iOS platforms. Most interesting for us are the … [Read more...]

LinkConnector Merchant Offers Go Viral with the Network’s Newest Technology, Shareable Offers

February 27, 2013 by Revenue Performance Staff

Press Release LinkConnector’s Newest Technology, Shareable Offers, Gives Consumers the Ability to Dynamically Share Offers from Affiliate Sites, Giving Merchant Offers and Promotions the Opportunity to Go Viral Cary, NC -- February 27, 2013 -- LinkConnector, a leading Performance Marketing Network providing Affiliate Marketing, Tracking and Agency services to some of the … [Read more...]

Amazon's $4 Billion E-Commerce War Chest

February 7, 2013 by Chris Trayhorn, Publisher of mThink Blue Book

Forrester Research senior analyst Andy Hoar delivered a fascinating keynote at the Rakuten Linkshare Symposium last week.  His theme was the continuing evolution of e-commerce and the insights he brought will have a lot of consequences for the performance marketing sector. Some of his points restated things that anyone that has been paying attention already knows: mobile is … [Read more...]

The Next Generation of DirectTrack, Is DTX The Best Performance Marketing Platform of 2013?

February 4, 2013 by Revenue Performance Staff

Revenue Performance – Product Review The Long-Lived Tracking Platform Has Just Launched An All-New Version. Is DTX The Best Performance Marketing Platform of 2013?   The marketplace for performance marketing tracking platforms has become crowded over the last few years with low-cost networkin-a-box software competing with established, enterprise-level applications that … [Read more...]

SmarterChaos.com Forges Strategic Alliance with Credit.com

January 16, 2013 by Revenue Performance Staff

Press Release SmarterChaos.com LLC – Castle Rock, CO — 1/11/2013 — The Premier Affiliate Marketing and Online Performance Management Agency is pleased to announce its partnership with Credit.com.  SmarterChaos.com has been retained to help bolster the online performance marketing and affiliate channels for this “best in class” financial online portal.  This deal represents a … [Read more...]

Retargeting Will Transform Mobile Marketing in 2013

January 15, 2013 by Simon Wajcenberg

The hurdles were high but now – for the first time – mobile retargeting on a global scale has become a reality. Retargeting describes the ability to re-advertise to the 98% of shoppers who look but don’t buy, or to the 60% who leave their shopping basket agonisingly full but fail to checkout. It has finally come of age for mobile. Advertisers have been able to retarget … [Read more...]

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