VERIFIED

LendingTree functions as a digital marketplace connecting consumers with a network of lenders offering home equity products. The platform allows users to compare rates and personalized offers from various providers, enabling informed borrowing decisions.

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Targeting: Homeowners actively researching home equity loans or lines of credit to fund consolidation, renovations, or major expenses.

Restrictions: No Incent traffic. No branded creatives. LendingTree must be presented as a network of lenders, not a lender itself. Content cannot provide financial advice or guarantee offers. Creatives must use approved CTAs (e.g., "Compare Rates," "See Offers") and include "Terms and Conditions Apply" and NMLS # 1136 near CTAs. All creatives require compliance approval and must avoid perceived guaranteed approval.