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eCoverage connects US consumers with life insurance carriers for term, whole, and final expense quotes, streamlining the comparison of personalized rates through a single digital interface.

Converts on Qualified Lead Submission (CPL), triggered when a user completes the multi-step quote request form with valid contact and health information.

Targeting: US-only residents aged 25–65. Focus on "Millennial Parents" for term life and "Retirees" for final expense. Effective on Search (keywords: "affordable life insurance") and Social (Facebook) targeting financial planning and family interests.

Restrictions: Traffic is only permitted Monday–Friday (8 AM – 8 PM EST). Leads submitted outside of this window are non-payable. No Brand Bidding. No incentivized traffic. Marketing must state eCoverage is a referral service, not a carrier. Avoid "guaranteed approval" or "government stimulus" hooks. Email must be CAN-SPAM/TCPA compliant. Creatives to be made for approval